Assurance Intl Limited | Digital Marketing Manager | india

3 weeks ago


india Assurance Intl Limited Full time

Job Description

Content Creation

  • Develop high-quality, engaging, and original content tailored to automotive enthusiasts (e.g., photos, videos, infographics, and written posts).
  • Plan and execute creative campaigns for product launches, promotions, and events.
  • Stay updated on the latest automotive trends and incorporate them into content strategies.

Social Media Management

  • Manage social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube) and post regularly to maintain an active presence.
  • Respond promptly to comments, messages, and inquiries to foster community engagement.
  • Monitor and analyze metrics to optimize content performance and audience growth.

Brand Management

  • Ensure all content aligns with the company’s voice, values, and branding guidelines.
  • Collaborate with design and marketing teams to maintain consistent branding across all platforms.
  • Develop strategies to improve brand awareness, loyalty, and reputation in the automotive market.

Campaign strategy and Analytics

  • Develop and execute social media marketing campaigns that align with business objectives.
  • Use tools like Google Analytics, Meta Business Suite, and social media analytics to track performance.
  • Provide reports on campaign results and insights to inform future strategies.

Qualification

  • Graduate in any discipline and MBA-Marketing

Relevant Experience

  • 6-12 years’ relevant experience in social media management and content creation, preferably in the automotive industry.
  • Strong photography, videography, and graphic design skills; proficiency in tools like Adobe Creative Suite or Canva.
  • Knowledge of social media trends, algorithms, and best practices.
  • Passion for automobiles and understanding of the automotive audience.
  • Analytical mindset with experience using tools like Google Analytics, Hootsuite, or Sprout Social.
  • Ability to multitask, meet deadlines, and work both independently and collaboratively.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.


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