Regional Market Development Manager

2 days ago

Kolkata, India MYK LATICRETE Full time

Job Description The Market Development Manager is responsible for driving market expansion, influencer engagement, and brand visibility across assigned territories. This role involves leading a team, implementing market development strategies, managing on-ground activities, and building strong relationships with key stakeholders such as architects, contractors, and masons to achieve business growth objectives. Key Responsibilities: - Market Development Responsibilities: - Oversee and drive market development activities across assigned regions and territories. - Ensure alignment of regional initiatives with overall business and marketing objectives. - Team Leadership: - Lead, mentor, and guide a team of Area Market Development Managers and/or Market Development Executives. - Monitor team performance, set goals, and ensure consistent achievement of market development targets. - Influencer Engagement: - Spearhead engagement activities such as promotional meets, naka meets, and van campaigns. - Build and maintain strong relationships with key influencers to promote product adoption. - Activity Effectiveness Analysis: - Analyze the impact and effectiveness of influencer and promotional activities. - Recommend and execute next steps to improve engagement outcomes and generate business growth. - Retention and Growth of Masons/Contractors: - Drive retention and growth of masons and contractors through loyalty programs and engagement initiatives. - Achieve targets related to mason and contractor schemes. - Re-engage inactive or zero-point users by encouraging product scanning and participation. - Site Leads Management: - Manage site leads and ensure timely follow-up and conversion. - Maintain a continuous pipeline of site demands for MYK Laticrete products. - Relationship Building: - Develop strong relationships with architects, large masons, contractors, and interior designers. - Support the team in securing product approvals and site conversions. - Branding Management: - Manage branding vendors and ensure execution of branding and visibility initiatives as per market needs. - Oversee implementation of on-ground brand promotion activities to enhance visibility. - Strategic Approach: - Provide insights and feedback to the team and management to capture new and existing market share. - Contribute to the formulation of market development strategies and business planning. Job Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). - 610 years of experience in market development, influencer engagement, or channel sales within the construction/building materials industry. - Proven leadership experience in managing teams and on-ground activities. - Strong analytical, organizational, and execution skills. - Ability to work cross-functionally and travel extensively as required.

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