National GTM Lead

Are you energized by a marketing leadership role that leverages the latest in consumer insights and analytics to accelerate brand impact? If so, this Channel Shopper Marketing Manager role could be an exciting opportunity to explore.

As a Channel Shopper Marketing Manager, you will support the delivery of our brand sales while you develop and implement a best in class, high-impact, and multi-channel shopper plans aligned to the category. You will also translate brand and retailer objectives and strategies into clear retailer specific activation plans.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Support the delivery of brand sales, share, profit and gross margin percentages in selected categories
• Utilize and deploy (with maximum effect) global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within the region
• Create cost effective, high impact shopper presence across Grocery and Pharmacy in regions where Global shopper toolkits are not suitable for local activation
• Support shopper, category, and retailer research on key shopper campaigns through the analysis of insights
• Create powerful relationships with National Accounts to optimize the most impactful and effective shopper solutions including face-to-face customer meetings
• Bring strong regional insight as well as retail, category and shopper needs into competitor activity to ensure global and area toolkits are maximized in their effectiveness
• Perform as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans
• Evaluate shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI)
• Manage the shopper budget, monthly forecasting, and the phasing of spend

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Associate degree
• Shopper marketing experience including deploying successful toolkits
• Experience creating and executing shopper activations and working with external creative agencies
• Project Management experience

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Bachelor's degree
• Ability to drive passion and energy when leading projects and working within teams
• Experience working cross functionally
• Sound data analysis and commercial understanding

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being.
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.