Sr. Marketing Manager- GTM

3 weeks ago

Gurugram, India TartanHQ Full time

Job Title: Senior Manager – Marketing

Location: Gurgaon

Experience: 5–7 years (B2B marketing, tech-driven industries preferred)

Reports To: Co-Founder & COO

About the Role

We are seeking a high-impact Senior Manager – Marketing to lead and execute integrated 360° marketing strategies across ATL, BTL, branding, digital marketing, analytics, and product-led campaigns in a B2B, technology-driven environment.

The ideal candidate will combine strategic thinking, creative storytelling, and analytical rigor with a strong understanding of technology and digital ecosystems. You will partner closely with leadership to drive brand growth, customer acquisition, and market positioning while ensuring measurable ROI.

Key Responsibilities

1. Strategic Marketing Leadership

  • Develop and execute an integrated 360° marketing plan aligned with business objectives.
  • Lead brand positioning, messaging, and go-to-market strategies for products and solutions.
  • Define annual marketing budgets, ROI metrics, and performance benchmarks in consultation with leadership.

2. Branding & Communications

  • Strengthen brand presence across all touchpoints, including digital, events, and partnerships.
  • Drive brand storytelling, corporate communications, and thought leadership initiatives.
  • Oversee content strategy for web, PR, social media, and industry events.

3. Digital Marketing & Analytics

  • Manage performance marketing, SEO/SEM, email automation, and social media campaigns.
  • Implement data-driven marketing analytics frameworks to track and optimize performance.
  • Leverage CRM, automation tools, and dashboards (HubSpot, Salesforce, Google Analytics, SEMrush) to optimize marketing spend.

4. B2B Marketing & Technology Alignment

  • Create sector-specific campaigns targeting enterprise customers.
  • Translate complex tech products into compelling value propositions for different market segments.
  • Collaborate with product, sales, and tech teams for joint GTM (Go-To-Market) execution.

5. GTM Strategy & Cross-Functional Enablement

  • Build and maintain sales, marketing, and customer success dashboards that enable decision-making.
  • Analyze conversion metrics and identify optimization opportunities across the customer journey.
  • Support GTM campaigns, product launches, and quarterly OKR planning.
  • Coordinate with product, engineering, and GTM teams to deliver impactful cross-functional projects.

Key Skills & Competencies

  • Proven experience in B2B marketing with both ATL & BTL exposure.
  • Strong grasp of branding, digital marketing, and analytics.
  • Tech-savvy, with the ability to simplify and communicate complex product features.
  • Exceptional communication, stakeholder management, and presentation skills.
  • Hands-on experience with marketing and analytics tools (HubSpot, Salesforce, Google Analytics, SEMrush, etc.).

Qualifications

  • MBA/PGDM in Marketing or related field.
  • 5–7 years of progressive marketing experience, preferably in technology or SaaS industries.

Why Join Us – Perks & Benefits

  • Stock Options – Own a part of Tartan and share in our success.
  • Health Insurance – Comprehensive health policy of ₹3 lakhs for you and your family.
  • MacBook – Work with the best tools, anywhere.
  • Growth Opportunities – Work directly with the founders on high-impact initiatives.

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