Regional Head

3 weeks ago

Kolkata, India Livspace Full time

We are looking for a high-performing and strategic Regional Manager – Franchise Expansion to drive Livspace's multi-category franchise growth in North, East, and Central India. This role involves identifying high-potential markets, onboarding capable franchise partners across categories, and building a strong local team structure to ensure rapid and sustainable expansion.

Roles and Responsibilities

Key Responsibilities

  1. Market Expansion & Planning

  2. Drive the launch of 400+ franchise stores across Kitchens, Casanatro, Furnishing, and Furniture categories in assigned regions.

  3. Develop region-wise expansion plans considering market potential, demand clusters, and competition mapping.

  4. Identify Tier 1, Tier 2, and Tier 3 cities with strong demand for modular interiors, furniture, and furnishing solutions.

  5. Franchise Acquisition & Onboarding

  6. Identify, meet, and convert potential franchise partners across categories.

  7. Ensure franchisees meet Livspace's selection criteria – financial capability, business alignment, and growth orientation.

  8. Guide partners through agreement sign-off, store setup, display planning, and launch readiness.

  9. Team Building & Management

  10. Build and manage a high-performance multi-city team (AGMs).

  11. Create scalable team structures to support store launches, post-launch handholding, and business ramp-up.

  12. Define category-specific KPIs, performance benchmarks, and productivity norms.

  13. Cross-Functional Coordination

  14. Work closely with central design, product, marketing, and operations teams to support different franchise categories.

  15. Align with central functions for store branding, hiring, staff training, and digital lead generation.

  16. Coordinate with project & supply chain teams for GFC drawings, installation, and execution support.

  17. Franchise Partner Success & Retention

  18. Ensure timely store go-live and strong revenue ramp-up across categories.

  19. Build long-term partner relationships, reduce attrition risk, and strengthen Livspace's brand reputation across regions.

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