Marketing Director

9 hours ago

Kanpur, India VergeCloud Full time

Location: Bangalore, India


At VergeCloud, we’re leading the way in CDN, cloud security, and edge computing, and we need a Marketing Director to help us build our brand and tell our story to the world. If you’re a data-driven marketing leader from a top-tier institution with a proven track record of driving growth and managing PR efforts, this role is for you. You’ll take charge of our entire marketing function, working closely with agencies to managebranding, public relations, and media relations while driving campaigns that generate leads and increase our market presence.


What You’ll Do

-Develop and execute integrated marketing strategies that enhance brand awareness, drive demand, and

generate leads across multiple channels.

-Lead Branding and PR efforts: Manage external agencies to build VergeCloud’s brand presence, ensuring consistency across all public-facing materials.

-Drive media relations by coordinating with PR agencies to manage press releases, media outreach, and interviews, positioning VergeCloud as a leader in the cloud solutions space.

-Manage digital marketing campaigns: Oversee SEO, SEM, social media, and email marketing strategies that effectively generate leads and boost engagement.

-Content creation and thought leadership: Collaborate with agencies to produce high-quality whitepapers, case studies, blog posts, and other content that showcases VergeCloud’s expertise.

-Collaborate with the sales team: Ensure alignment between marketing efforts and sales objectives, helping to convert marketing leads into opportunities.

-Analyze campaign performance: Track KPIs, measure ROI, and optimize marketing efforts based on data- driven insights.

-Event marketing and sponsorships: Identify and manage VergeCloud’s participation in industry conferences and events to elevate brand visibility.


What You Bring

-7-12 years of experience in B2B marketing, with a focus on cloud solutions, SaaS/IaaS/PaaS, or CDN/edge

computing.

-Educational pedigree from top-tier institutions (IITs, IIMs, ISB, or other premier universities) is highly preferred.

-Proven track record in managing branding, PR, and media relations through external agencies.

-You’ve led demand generation and brand awareness campaigns that deliver measurable results.

-Strong understanding of digital marketing channels and how to leverage them for lead generation and brand building (SEO, SEM, social media, email marketing).

-Excellent project management skills, with the ability to manage multiple external agencies and internal

teams to deliver impactful campaigns.

-Experience working cross-functionally with sales teams to align marketing efforts with revenue goals.


Why Join Us?

-Competitive salary and performance-based bonuses.

-Stock options that give you a stake in VergeCloud’s success.

-The opportunity to build and lead the marketing function, including branding and PR, in a high-growth, high-impact environment.

-A dynamic, collaborative team where your ideas and efforts will directly contribute to the company’s growth and visibility.

-We are tied up with Industry Best EAP and Medical Insurance Providers to have your back when life throws you a curve-ball.

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