Azentio - Customer Advocacy Specialist

2 months ago

Bengaluru, India Azentio Software Pvt Ltd Full time

- Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions.

- Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE- (Universal Lending), AMLOCK- (Anti-Money Laundering & Compliance software suite), PREMIA- Astra (Core Insurance software), ORION- (Enterprise Resource Planning software) and MFUND Plus- (Asset Management platform).

- Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

- Azentio offers a comprehensive range of products - serving core operations to modern digital needs - for the financial services industry.

- Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management.

- In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

- At Azentio, we believe that growth is a continuous journey.

- We believe that each step of this journey must be taken by committing excellence excellence in our products, our services, our ideas, and our people.

Title: Customer Advocacy Specialist.

Location: Bangalore.

Position Type: Full-Time.

- We seek a dynamic and customer-centric Customer Advocacy Specialist to lead and manage our Customer Advisory Board (CAB) while building a robust library of customer stories, case studies, and testimonials.

- In this role, you will act as the voice of our customers, ensuring their feedback drives our strategy, product improvements, and customer success initiatives.

- You'll work closely with Marketing, Product, and Customer Success teams to enhance customer experience and strengthen relationships.

Key Responsibilities:.

Customer Advisory Board (CAB) Management:

- Oversee all Customer Advisory Board program aspects, including recruitment, onboarding, and engagement.

- Plan and execute CAB meetings, including scheduling, agenda setting, programmatic management of content development, and follow-up communication.

- Act as the primary liaison between CAB members and internal teams, collecting and sharing insights, ideas, and feedback to drive product and service enhancements.

- Track and report on CAB activities, highlighting key customer insights and recommendations for senior leadership.

Case Studies and Testimonials:

- Collaborate with Sales, Marketing, and Customer Success teams to identify key customer success stories and develop case studies, testimonials, and other advocacy content.

- Conduct customer interviews to capture their experiences, results, and value obtained from our products/services.

- Create compelling case studies and testimonials in various formats (written, video, quotes) for marketing materials, website, social media, and sales assets.

- Maintain a repository of customer success stories, updating and refreshing content as new testimonials and case studies are developed.

Customer Feedback and Insights:

- Regularly gather and analyze customer feedback from multiple sources, including CAB, surveys, and direct communication, to identify trends and areas of improvement.

- Work closely with Customer Success to identify trends, joint issues, and growth opportunities.

Qualifications:

- Degree in Marketing, Communications, Business, or a related field.

- 3+ years of experience in Customer Advocacy, Customer Success, or Marketing roles, preferably in a B2B environment.

- Exceptional interpersonal and communication skills, with the ability to build relationships and engage customers.

- Strong project management skills, with experience organizing events, meetings, or advisory boards.

- Proficiency in using CRM, marketing automation, and advocacy management tools.

- Creative writing skills with a knack for storytelling and content creation.

- A passion for customer success, advocacy, and creating exceptional customer experiences.

(ref:iimjobs.com)

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