Advocacy Program Manager

2 days ago


Bengaluru, Karnataka, India Azentio Software Pvt Ltd Full time

About Azentio Software Pvt Ltd

Azentio Software Pvt Ltd is a cutting-edge software company that provides innovative solutions for the banking, financial services, and insurance sectors.

We have a strong presence in over 60 countries, with a team of over 2,300 employees working across 12 global offices.

Job Title: Customer Advocacy Specialist

We are seeking an experienced Customer Advocacy Specialist to join our team and lead our Customer Advisory Board (CAB) program.

In this role, you will act as the voice of our customers, gathering their feedback and using it to drive our business strategy, product improvements, and customer success initiatives.

Main Responsibilities

  1. CAB Management:
    • Manage all aspects of the Customer Advisory Board program, including recruitment, onboarding, and engagement.
    • Plan and execute CAB meetings, including scheduling, agenda setting, and follow-up communication.
    • Act as the primary liaison between CAB members and internal teams, collecting and sharing customer insights and feedback.
  2. Case Studies and Testimonials:
    • Collaborate with Sales, Marketing, and Customer Success teams to identify key customer success stories and develop advocacy content.
    • Conduct customer interviews to capture their experiences and results with our products/services.
    • Create compelling case studies and testimonials for marketing materials, website, and sales assets.
  3. Customer Feedback and Insights:
    • Gather and analyze customer feedback from multiple sources, including CAB, surveys, and direct communication.
    • Identify trends and areas of improvement, and work with Customer Success to address joint issues and growth opportunities.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 3 years of experience in Customer Advocacy, Customer Success, or Marketing roles, preferably in a B2B environment.
  • Excellent communication and interpersonal skills, with the ability to build relationships and engage customers.
  • Strong project management skills, with experience organizing events, meetings, or advisory boards.
  • Proficiency in using CRM, marketing automation, and advocacy management tools.
  • Creative writing skills with a knack for storytelling and content creation.

Compensation

The estimated salary for this role is around $80,000 per annum, based on industry standards and the company's location in Bangalore, India.



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