Zonal Sales Manager

3 weeks ago

Kolkata West Bengal India, West Bengal Shree Hari Full time

Role Overview

The B2B Sales Head will lead the Retails and wholesale business for the Shree Hari brand. This role will drive revenue growth by building a strong B2B network of retail partners, and regional wholesalers across EAST India. The incumbent will be responsible for sales strategy, retail expansion, key account management, sales team leadership, and achieving aggressive revenue targets.


Key Responsibilities:


Sales Strategy & Revenue Growth

• Develop and implement the B2B sales strategy aligned with overall business goals.

• Achieve monthly, quarterly, and annual sales targets through effective planning and execution.

• Drive market penetration by expanding into new geographies, retail channels, and trade segments.

Channel Development & Expansion

• Identify, onboard, and manage wholesalers, and retail partners across key markets.

• Negotiate trade terms, margins to ensure profitable partnerships.

• Develop and execute incentive schemes to motivate channel partners and boost sales.

Key Account Management

• Build strong relationships with top retailers, large format stores..

• Ensure timely order fulfilment, post-sales support for key accounts.

Sales Team Leadership

• Build and lead a high-performing B2B sales team including Area Sales Managers, and Sales Officers.

• Define sales territories, set KPIs, and monitor team performance regularly.

• Provide training, coaching, and mentorship to improve sales capabilities and market knowledge.

  1. 5. Market Intelligence & Business Insights

• Track industry trends, competitor activities, and pricing strategies to stay competitive.

• Leverage data and analytics to optimize product assortment, pricing, and promotions.

• Share actionable insights with marketing and product teams to improve design and campaigns.

Collaboration & Cross-Functional Alignment

• Work closely with Marketing to plan trade marketing activities and BTL promotions for partners.

• Coordinate with Supply Chain & Operations to ensure on-time delivery and inventory availability.

Key Skills & Competencies

• Strong B2B sales leadership experience in fashion, lifestyle, jewellery, or FMCG, Beauty and cosmetics.

• Ability to build and scale distribution networks across diverse markets.

• Proficiency in sales forecasting, budgeting, and P&L ownership.

• Strategic mindset with strong execution capability and result orientation.

• Excellent team management, communication, and interpersonal skills.

Education & Experience

• MBA / PGDM in Sales, Marketing, or Relevant field .

• 12–20 years of progressive sales experience, with at least 5 years in B2B leadership roles in fashion, jewellery, accessories, or FMCG industries.

• Proven track record of scaling distribution networks and achieving aggressive revenue targets.

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