Performance Marketing Specialist

4 weeks ago


Mumbai, India Fashion TV India Full time
Greetings from FASHION TV /FTVFashion TVis urgently hiring for Performance Marketing Specialist (MUMBAIbased candidatesonly)
Worlds Largest Fashion Brand backed with most viewed proven and stablehighend Luxury Fashion and Lifestyle MediaHouse.

Location:Santacruz (W)Mumbai
WorkFromOffice
ImmediateJoiners requiredpreferably
Interestedcandidates can share their profiles onor share on
  • SomeFashion TV Key Facts:
  • 12 24 hrsdedicated Fashion & Lifestylechannels.
  • 23 years ofexistence.
  • UHDchannel.
  • Available on leading OTT platforms allover the world.
  • 100 plus of new content everyweek.
  • 2 BillionViewers.
  • 250 CableSatellites.
  • 193Countries.
  • 500 MillionHouseholds.
  • 10 Million Public TV Sets in PublicPlaces.
  • 5M website hits permonth.
  • Fashion TV App gets 500K Subscribers& 35K installation per Month.
  • FashionTV You Tube Channel has 65M Views & was viewed for 90Mminutes.
  • 4.5M plus likes on Facebook &12M views per week.
  • 300K Followers on Instagram& 125k Organic Reach PerMonth.

KeyResponsibilities:
  1. Developand execute comprehensive performance marketing strategies toachieve business goals including but not limited to customeracquisition lead generation and revenuegrowth.
  2. Plan execute and optimize paidadvertising campaigns across platforms such as Google Ads FacebookAds LinkedIn Ads Twitter Ads and other relevantchannels.
  3. Conduct keyword research ad copycreation and A/B testing to improve campaign performance and drivemaximum ROI.
  4. Monitor and analyze campaignperformance metrics regularly including CTR CPA ROAS and conversionrates to identify areas for improvement andoptimization.
  5. Collaborate with internal teamsincluding design content and product teams to create compelling adcreatives and landing pages that resonate with the targetaudience.
  6. Stay uptodate with industry trendsbest practices and emerging technologies in performance marketingto ensure our strategies remain innovative andcompetitive.
  7. Implement tracking and attributionmethodologies to accurately measure the impact of performancemarketing efforts on overall businessobjectives.
  8. Provide regular reporting andinsights to stakeholders on campaign performance key metrics andactionable recommendations forimprovement.
  9. Work closely with externalagencies and vendors to manage relationships negotiate contractsand ensure deliverables are met within budget and timelineconstraints.
  10. Identify new opportunities forgrowth and expansion through performance marketing channels andpresent recommendations to seniormanagement.

Workingdays Mon to Fri (9.30am to6.30pm)

performancemarketing,facebook,metrics



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