Performance Marketing Executive

2 weeks ago


Mumbai, India INSOMNIACS DIGITAL MARKETING Full time

**Performance Marketing**
- Planning and executing performance/ conversion campaigns across Facebook Ads Manager (FB+IG), Google AdWords and other programmatic ads and maintaining RoAS targets.
- Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
- Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client
- Hands-on execution and optimization of SEM accounts
- Test, scale, and optimize campaigns in Amazon Ads, Google AdWords, and Shopping Ads, and other channels including but not limited to Facebook, Instagram, and Affiliates.
- Search engine marketing
- Paid advertisement
- Ongoing management of monthly budgets across client accounts
- Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
- Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework.

Experience required 2+ years.

Job Location: Mumbai (work-from-office)

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Quarterly bonus

Ability to commute/relocate:

- Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Application Deadline: 31/03/2023
Expected Start Date: 28/02/2023


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