Performance Marketing Executive

2 weeks ago

Mumbai Maharashtra, India INSOMNIACS DIGITAL MARKETING Full time

**Company Description**

Insomniacs is a digital marketing agency located in Mumbai. We are a team of sleep-deprived youngsters striving to make our client's brand unforgettable. Our diverse team includes creatives, artists, writers, social media managers, visualizers, and developers working together to create digital solutions, website management, SEO, and SEM. We value hard work, creativity, and exclusivity to turn your ideas into reality.

**Responsibility:

- **
- Planning and executing performance/ conversion campaigns across Facebook Ads Manager (FB+IG), Google AdWords, and other programmatic ads and maintaining RoAS targets.
- Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
- Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client
- Hands-on execution and optimization of SEM accounts
- Test, scale, and optimize campaigns in Amazon Ads, Google AdWords, Shopping Ads, and other channels including but not limited to Facebook, Instagram, and Affiliates.
- Search engine marketing
- Paid advertisement
- Ongoing management of monthly budgets across client accounts
- Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
- Deliver weekly, monthly, and yearly reporting in line with Pattern’s reporting framework.

**Requirement:

- **
- Proven experience 1-2 years of managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Self-motivated, detail-oriented, and able to work both independently and collaboratively.
- Familiarity with other digital advertising platforms and tools is a plus.

**Salary**: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)
- Performance marketing: 1 year (preferred)

Ability to Commute:

- Mumbai, Maharashtra (required)

Ability to Relocate:

- Mumbai, Maharashtra: Relocate before starting work (required)

Work Location: In person

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