Performance Marketing Executive
1 month ago
KeyResponsibilities:Utilizepaid acquisition channels such as Facebook and Google ads to driveonlinepurchasesensuring afavourable Return on Advertising Spend(ROAS).
- Conductexperiments on various aspects of our campaigns including targetinglanding page experience special offers and messaging to enhanceoverall conversionrates.
- Analyzecampaign performance using datadriven insights and quantitativeanalysis techniques closely collaborating with our creative andmarketing teams to implement innovativestrategies.
- Establishkey performance indicators (KPIs) for performance marketing andmonitor emerging metrics critical for performance management andoptimization.
- Utilizeinsights derived from data analysis to refine and optimizemarketing strategies andcampaigns.
- Leverageinplatform execution experience to set up and manage campaigns onFacebook Ads Managed Google Ads and Google AdWords identifying andaddressing marketing performance issues through root cause analysisusing analytics tools like GoogleAnalytics.
- Demonstratea proven track record of effectively managing significantadvertising budgets for D2C brands in the 01 growth stagedelivering measurable improvements in ROI and cost per conversion(CPA) across all channels.
- Conduct regularaudits of conversion rates and execute A/B tests and usertesting/feedback initiatives to enhance conversion rates across ourdigital channels andassets.
QualificationsandExperience:
- Demonstratedability to adapt and grow with our agency contributing to our goalof becoming a global leader in theindustry.
- 25 years ofrelevant experience in paid performance marketing with a deepunderstanding of running multiple paid campaigns across FacebookGoogle and otherplatforms.
- Experiencein customer acquisition retention and engagement strategies coupledwith a strong analyticalmindset.
- Priorexperience working with D2C brands is advantageous as is experiencewithin the fashion lingerie or clothing industry particularly withbrands in the 01 growthstage.
- Min. 2 years ofExperience.
performancemarketing,google,facebook,campaigns,analytics
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