Performance Marketing Executive

1 month ago


Mumbai, India Work Strive Full time
Were seeking a skilledPerformance MarketingExecutive/Specialist to join our team adigital marketing agency located in Andheri West Mumbai. As aPerformance Marketer your main goal will be to drive online salesfor our clients with a focus on their websites. Reporting directlyto the Senior Manager youll play a crucial role in optimizing ourmarketing strategies for maximumeffectiveness.
KeyResponsibilities:Utilizepaid acquisition channels such as Facebook and Google ads to driveonlinepurchasesensuring afavourable Return on Advertising Spend(ROAS).
  • Conductexperiments on various aspects of our campaigns including targetinglanding page experience special offers and messaging to enhanceoverall conversionrates.
  • Analyzecampaign performance using datadriven insights and quantitativeanalysis techniques closely collaborating with our creative andmarketing teams to implement innovativestrategies.
  • Establishkey performance indicators (KPIs) for performance marketing andmonitor emerging metrics critical for performance management andoptimization.
  • Utilizeinsights derived from data analysis to refine and optimizemarketing strategies andcampaigns.
  • Leverageinplatform execution experience to set up and manage campaigns onFacebook Ads Managed Google Ads and Google AdWords identifying andaddressing marketing performance issues through root cause analysisusing analytics tools like GoogleAnalytics.
  • Demonstratea proven track record of effectively managing significantadvertising budgets for D2C brands in the 01 growth stagedelivering measurable improvements in ROI and cost per conversion(CPA) across all channels.
  • Conduct regularaudits of conversion rates and execute A/B tests and usertesting/feedback initiatives to enhance conversion rates across ourdigital channels andassets.

QualificationsandExperience:
  • Demonstratedability to adapt and grow with our agency contributing to our goalof becoming a global leader in theindustry.
  • 25 years ofrelevant experience in paid performance marketing with a deepunderstanding of running multiple paid campaigns across FacebookGoogle and otherplatforms.
  • Experiencein customer acquisition retention and engagement strategies coupledwith a strong analyticalmindset.
  • Priorexperience working with D2C brands is advantageous as is experiencewithin the fashion lingerie or clothing industry particularly withbrands in the 01 growthstage.
  • Min. 2 years ofExperience.

performancemarketing,google,facebook,campaigns,analytics



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