Sr. Performance Marketing Specialist

2 weeks ago

Mumbai, India Mavlers Full time

Uplift with Uplers & Mavlers


Join us and kick-start your career in Digital Marketing

Under the guidance of our experts, you'll learn the ropes of SEM

The ideal candidate will be a smart, enthusiastic professional eager to learn and contribute to our digital marketing initiatives.

This position is perfect for candidates who are enthusiastic about digital marketing and ready to take their first step toward becoming a digital marketing expert.


Uplers, originated as an outsourcing firm in 2012, evolved to offer innovative solutions beyond expertise. Uplers is a pioneering talent matchmaking platform that bridges the gap between global companies and top-tier Indian professionals, redefining remote hiring through robust technical skill assessments tailored to specific roles. Uplers seamlessly align talent with clients' cultural values and identity.


Mavlers is a subbrand of Uplers and is full -service digital marketing and technology partner delivering impeccable projects and helping build flexible teams.


· 10+ Years of Experience

· 650+ Marketers and Developers

· 7000+ Clients


We're seeking a results-oriented Performance Marketing Specialist [Female Candidate] to join our dynamic team You'll be responsible for creating and executing data-driven campaigns across Google Search Ads, Shopping Ads, Meta (Facebook & Instagram Ads), and TikTok Ads. Your strategic vision and analytical skills will be crucial in driving brand awareness, lead generation, and revenue growth while optimizing spend and maximizing ROI.


Key Responsibilities:

Campaign Management:

Develop and execute high-performing search and shopping campaigns on Google Ads, focusing on achieving client KPIs (key performance indicators).

Manage and optimize Meta and TikTok ad campaigns, tailoring strategies to each platform's unique audience and functionalities.

Conduct thorough keyword research and utilize negative keywords to optimize campaign targeting and budget efficiency.

Continuously monitor campaign performance, analyze data, and make data-driven adjustments to maximize ROI.

Stay up-to-date on the latest Google Ads, Meta Ads, and TikTok Ads best practices and algorithm updates.

Strategic Planning & Analysis:

Collaborate with the creative team to build new age creative strategies aligned with client goals and business objectives.

Conduct competitor analysis to identify opportunities and develop competitive advantage.

Utilize A/B testing to optimize ad copy, landing pages, and campaign structures for maximized conversions.

Provide regular performance reports that showcase campaign effectiveness and ROI.

Research & Problem-Solving:

Utilize a problem-solving approach to identify potential campaign roadblocks and recommend solutions.

Conduct in-depth research to understand client KPIs and economic factors that might be impacting campaign performance.

Stay informed about industry trends and adapt strategies based on market shifts.


Qualifications:

3-5 years of experience in performance marketing, with a focus on paid search advertising (Google Ads) and social media advertising (Meta & TikTok preferred).

In dept understanding of lifestyle, beauty and cosmetic industry

Proven track record of successfully managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and/or TikTok Ads.

A good understanding of GTM/GA to implement/test conversion tracking

Strong analytical skills with the ability to interpret and use data to inform decision-making.

Excellent communication and presentation skills to convey complex data insights to clients and stakeholders.

A strategic mindset and a passion for exploring new trends and optimizing campaigns.

Growth hacking mindset to scale the client business and delivery optimum return on media investment

Experience with Google Analytics and other marketing analytics platforms.

Experience with marketing automation tools.

Familiarity with SEO concepts (a plus, not mandatory).

A passion for Fashion and understanding of its marketing landscape.

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