Performance Marketing Specialist

2 weeks ago

Mumbai, India Work Strive Full time
Job Title: PerformanceMarketingSpecialistExperience:2 years atleastWork fromoffice Monday toFridayResponsibilities:
  • Utilizepaid acquisition channels such as Facebook and Google ads to driveonline purchases ensuring a favorable Return on Advertising Spend(ROAS).
  • Conduct experiments on various aspectsof our campaigns including targeting landing page experiencespecial offers and messaging with the aim of enhancing overallconversion rates.
  • Analyze campaign performanceusing datadriven insights and quantitativeanalysis
  • techniques closely collaborating withour creative and marketing teams to implement innovativestrategies.
  • Establish key performanceindicators (KPIs) for performance marketing andmonitor
emerging metrics criticalfor performance management andoptimization.
  • Utilize insightsderived from data analysis to refine and optimize marketingstrategies and campaigns.
  • Leverage inplatformexecution experience to set up and manage campaigns on Facebook AdsManager Google Ads and Google AdWords identifying and addressingmarketing performance issues through root cause analysis usinganalytics tools like GoogleAnalytics.
  • Demonstrate a proven track record ofeffectively managing significant advertising budgets for D2C brandsin the 01 growth stage delivering measurable improvements in ROIand cost per conversion (CPA) across allchannels.
  • Conduct regular audits of conversionrates and execute A/B tests and usertesting/feedback
initiatives toenhance conversion rates across our digital channels andassets.
QualificationsandExperience:
  • Demonstratedability to adapt and grow with our agency contributing to our goalof
  • becoming a global leader in theindustry.
  • 25 years of relevant experience inpaid performance marketing with a deep understanding of runningmultiple paid campaigns across Facebook Google and otherplatforms.
  • Experience in customer acquisitionretention and engagement strategies coupled with a stronganalytical mindset.
  • Prior experience workingwith D2C brands is advantageous as is experience within the fashionlingerie or clothing industry particularly with brands in the 01growthstage.

performancemarketing,d2c,google ads,adwords,googleanalytics,campaigns

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