Performance marketing Specialist Nupur

4 weeks ago


Mumbai, India RedeFin Capital Full time


Position: JobTitle: Performance MarketingSpecialist


Description:


Weare seeking a talented Performance Marketing Specialist to drivedigital marketing campaigns and optimize performance across variouschannels. The ideal candidate should have experience in managingpaid advertising campaigns analyzing campaign data and implementingoptimization strategies to maximize ROI for our clients. You willplay a key role in developing and executing performance marketingstrategies to achieve client objectives and drive businessgrowth.






KeyResponsibilities: Plan execute and optimize digitalmarketing campaigns across channels such as Google Ads Facebook AdsInstagram Ads LinkedIn Ads and other relevant platforms. Conductkeyword research audience targeting and ad copywriting to drivequalified traffic and conversions. Analyze campaign performancedata and metrics to identify trends insights and opportunities foroptimization. Implement A/B testing and other optimizationtechniques to improve campaign performance and ROI. Collaboratewith internal teams to align marketing strategies with clientobjectives and business goals. Stay uptodate with the latest trendstools and best practices in performance marketing to drivecontinuous improvement. Provide regular reporting and insights toclients on campaign performance ROI and optimizationrecommendations.


Requirements:Bachelors degree in Marketing Advertising Business or relatedfield. 23 years of experience in performance marketing with a focuson managing paid advertising campaigns. Proven track record ofdriving results and optimizing performance across digital channels.Strong analytical skills and proficiency in Google Analytics GoogleAds Facebook Ads Manager and other relevant marketing tools.Excellent communication skills and ability to collaborate withcrossfunctional teams. Creative thinking and problemsolving skillswith a datadriven mindset. Ability to work in a fastpacedenvironment and manage multiple projectssimultaneously.







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