Performance Marketing Manager
2 weeks ago
The Product Marketing Manager will be responsible for working with Marketing, Content and
Performance Marketing Specialists to ensure Cross- Channel communication strategy for the
customers. Key responsibilities include:
• Plan and execute down the funnel interactions for Turtlemint customers acquired from multiple
channels.
• Lead Customer Activation and customer experience initiatives across business verticals.
• Drive Mobile App installs, usage & retention within core base.
• Prepare weekly reports, analyse data and campaigns and improve the cost of retention.
• Identify channels, tools and trends and optimize spend and performance based on the insights.
• Measure and report performance of all campaign marketing campaigns, and assess against goals
• Work with internal team & agency on creative/tactical communications and carry out Creative A/B
testing.
• Plan, execute and report acquisition experiments and conversion tests.
Requirement:
• 2+ Years hands on experience in handling Customer Life Cycle management/ CRM campaigns
• Hands-on experience in using CRM tools for setting & targeting users (e.g., Webengage, Clevertap
etc).
• Experienced in Mobile App Acquisition, Engagement and Retention initiatives. • Should be
proficient in Advanced Excel,
• In- depth knowledge of website analytics tools (e.g. Google Analytics, Appsflyer, Mixpanel).
• Highly creative in devising digital campaigns that engage, inform and motivate.
• Up-to-date with the latest trends and best practices in online marketing and measurement
Location: Mumbai, India
Education: Post - Graduate
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