Manager (Business Growth)
1 week ago
Key Responsibilities
Delivery Growth & Profitability
Drive delivery channel growth via aggregators (Swiggy, Zomato, etc.).
Optimize menu, pricing, discounts, and promotions to balance top-line and bottom-line objectives.
Dine-in Growth via Aggregators
Partner with aggregators on campaigns and initiatives to boost dine-in visibility and footfall.
Track campaign effectiveness in generating incremental business.
Aggregator Campaigns & Partnerships
Work closely with aggregator account managers to plan and execute joint campaigns.
Negotiate for visibility boosters and ensure campaigns deliver positive ROI.
Page Hygiene & Content Management
Ensure aggregator pages for all 18 brands remain updated (menu, ratings, reviews, images).
Drive improvement in brand equity and conversions through consistent digital hygiene.
Competition Benchmarking
Monitor competitor pricing, offers, campaigns, and positioning.
Share actionable insights to stay ahead of competition.
Budgeting & ROI
Prepare and manage budgets for aggregator spends and campaigns.
- Track returns on investment to ensure sustained profitability.
Key Skills & Competencies
- Strong understanding of food delivery aggregators & dine-in platforms.
- P&L ownership mindset with strong analytical & commercial acumen.
- Negotiation and stakeholder management skills with aggregator partners.
- Strong multitasking ability across multiple brands.
- Data-driven approach with focus on ROI.
- Exposure to digital marketing & consumer analytics preferred.
Qualifications & Experience
- MBA / Graduate in Marketing, Business, or related field.
- 47 years of experience in QSR / casual dining / e-commerce / aggregator management.
- Hands-on experience in managing aggregator partnerships (Swiggy, Zomato, Dineout, etc.) highly desirable.
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