Modern Trade Sellout managers

Company Description

Stovekraft Limited, an ISO 9001:2008 certified company, is a premier kitchen appliances manufacturer. With the largest manufacturing facility in Bangalore and another unit in Baddi, Himachal Pradesh, Stovekraft is known for blending technology with aesthetics to elevate the kitchen experience. Employing over 6,500 individuals, the company promotes equal employment opportunities and is dedicated to social welfare. Their flagship brands, Pigeon and Gilma, offer a wide range of premium kitchen products and have a significant presence both domestically and internationally, including markets in the Middle East, Kenya, and the USA.

Role Description

This is a full-time on-site role for a Modern Trade Sellout Manager located in the Greater Kolkata Area. The Modern Trade Sellout Manager will oversee and drive sales through modern trade channels. Key responsibilities include managing relationships with key accounts, executing promotional strategies, analyzing sales data to optimize performance, ensuring product availability and visibility, and coordinating with cross-functional teams for efficient execution of sales plans. This role involves regular field visits and requires a proactive approach to achieving sales targets.

Job Description – Modern Trade Sellout ManagerPosition Title:

Modern Trade Sellout Manager

Department:

Sales / Modern Trade

Reporting to:

State Head / Regional Sales Manager

Job Purpose

This role is responsible for managing and driving secondary sales (sell-out) in modern trade outlets. The position ensures effective product placement, execution of promotional activities, building strong relationships with store teams, and achieving sales targets while maintaining brand visibility.

Roles & Responsibilities

·       Drive sell-out (secondary sales) in modern trade outlets across assigned territory.

·       Ensure stock availability, visibility, and placement at all modern trade stores.

·       Execute promotional activities, in-store branding, and activations as per marketing plans.

·       Build and maintain strong relationships with store managers, supervisors, and floor staff to push sales.

·       Train and motivate store staff/Promoters for product knowledge and upselling techniques.

·       Monitor competitor activities, pricing, and promotions; share insights with the management team.

·       Track and report on daily/weekly sales performance, off-take, and inventory movement.

·       Coordinate with the distributor/retailer for timely replenishment and stock rotation (FIFO).

·       Ensure compliance with planogram, display standards, and SOPs.

·       Support in new product launches and market expansion activities in modern trade.

·       Conduct store audits and promotional evaluations to measure effectiveness.

Key Performance Indicators (KPIs)

·       Achieving monthly sell-out targets in modern trade.

·       Growth in secondary sales and market share.

·       Effective execution of promotions and visibility initiatives.

·       Improvement in store-level relationships and customer satisfaction.

·       Timely reporting and accurate data on sales performance.

Experience & Preferred Skills

·       Graduate / Postgraduate (MBA preferred).

· –8 years of experience in Modern Trade sales (FMCG, Consumer Durables, Home Appliances, or similar industry).

·       Strong understanding of modern trade channel dynamics.

·       Proven track record of achieving secondary sales targets.

·       Excellent communication, negotiation, and relationship-building skills.

·       Ability to train, lead, and motivate promoter teams.

·       Strong analytical, reporting, and presentation skills.

·       Willingness to travel across assigned territory.