Modern Trade Expert

2 days ago


Salt Lake Kolkata West Bengal, India Bharat Earn Technology Pvt. Ltd. Full time ₹ 4,80,000 - ₹ 5,40,000 per year

Key Responsibilities -

Channel Management & Development

  • Develop and execute strategic plans for modern trade channels (hypermarkets, supermarkets, department stores)
  • Build and maintain strong relationships with key modern trade partners and buying teams
  • Identify new modern trade opportunities and expand distribution footprint
  • Negotiate trade terms, promotional activities, and shelf space agreements
  • Monitor competitor activities and market trends within modern trade channels

Sales Performance & Revenue Growth

  • Achieve sales targets and KPIs for assigned modern trade accounts
  • Develop account-specific business plans and growth strategies
  • Implement effective merchandising and promotional campaigns
  • Analyze sales data and provide actionable insights for performance improvement
  • Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

  • Plan and execute in-store promotions, displays, and merchandising activities
  • Coordinate with marketing teams on trade-specific campaigns and product launches
  • Ensure optimal product placement, visibility, and shelf share
  • Monitor and maintain planogram compliance across stores
  • Manage trade marketing budgets and ROI optimization

Relationship Management

  • Serve as primary point of contact for assigned modern trade accounts
  • Conduct regular store visits and relationship-building activities
  • Resolve any trade-related issues or conflicts promptly
  • Collaborate with internal teams (supply chain, finance, marketing) for seamless execution
  • Provide training and support to retail staff when required

Market Intelligence & Reporting

  • Monitor market trends, consumer behaviour, and competitive landscape
  • Provide regular reports on sales performance, market share, and channel insights
  • Conduct store audits and compliance checks
  • Analyze pricing strategies and recommend optimizations
  • Prepare and present business reviews to senior management

Job Type: Full-time

Pay: ₹40, ₹45,000.00 per month

Work Location: In person


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