Performance Marketing Manager

2 days ago

Mumbai Metropolitan Region, India SuperBottoms Full time ₹ 25,00,000 - ₹ 40,00,000 per year

We are seeking an analytical and results-driven Paid Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights.

Key Responsibilities:

  • Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.
  • Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
  • Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.
  • Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.
  • Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.
  • Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Key Skills & Experience:

  • Must have 2–5 years of hands-on paid marketing experience in a D2C eCommerce company, with a proven track record of managing budgets between ₹25–40 lakhs (mandatory).
  • Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram) Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.
  • Experience of working on Shopify.
  • Data-driven approach with excellent analytical, reporting, and problem-solving skills.
  • Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have:

  • Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic)
  • Exposure to SEO, email marketing, or influencer marketing
  • Familiarity with marketing automation platforms

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