Performance Marketing Manager
5 days ago
Seeking a Performance Marketer for an Apparel brand in Mumbai
Key Responsibilities
- Create a multi-channel plan to deliver Monthly & Quarterly D2C business goals
- Drive performance on various marketing channels: Meta, Google, Instagram, YouTube, as well as Organic, Direct and Affiliate sources of revenue and traffic
- Come up with insights regularly on Creative themes: what's working, what's not working. Accordingly, brief the Creative team to ensure we have high-performing material across the funnel
- Own Website optimisation and A/B testing to deliver conversion rates
- Track full funnel metrics closely & ensure everything is in order
- Ownership of customer Retention Marketing activities that add Value to the Customers & deliver high Customer Satisfaction
Job Qualifications
- 3+ years of experience in performance marketing, with a track record of driving consistent growth for D2C brands, from the brand or agency side
- Experience working on Apparel brands will be a plus
- Strong understanding of drivers that influence Growth on D2C, and various Metrics along the funnel that ultimately deliver high ROAS
- Ability to understand the Creative Strategy & recommend changes
- Working knowledge of Retention tools & Customer journeys
- Top-notch problem-solving & analytical skills
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