Performance Marketing Specialist

2 days ago

Mumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solutions Full time US$ 90,000 - US$ 1,20,000 per year

About the Role

We are seeking a highly skilled
Performance Marketing Specialis
t to lead and execute international digital marketing campaigns. The ideal candidate will have proven experience in running performance-driven ad campaigns across international markets
(U.S. U.K. and Canada)
with a focus on ROI, scalability, and growth.

Key Responsibilities

  • Plan, create, and manage
    performance marketing campaigns
    across digital platforms including:
    Instagram (Meta Ads) YouTube (Google Ads Video Campaigns) LinkedIn Ads Google Search & Display
  • Optimize campaigns for international markets with a focus on
    lead generation, and sales conversion
    .
  • Conduct
    market research
    and analyze customer behavior in global markets (U.S., U.K., Canada).
  • Monitor, measure, and report performance KPIs (CPC, CTR, CPA, ROAS, etc.) using analytics tools.
  • Continuously A/B test ad creatives, copy, targeting, and landing pages to maximize ROI.
  • Manage marketing budgets effectively, ensuring optimal allocation and performance.
  • Collaborate with creative, product, and analytics teams to align campaigns with business objectives.
  • Stay updated on international marketing trends, platform policies, and competitive strategies.

Requirements

  • 3–5 years of experience in performance marketing with a strong portfolio of international campaigns.
  • Proven expertise in running ads on Instagram, YouTube, LinkedIn, and Google Ads targeting U.S., U.K. and Canadian audiences.
  • Strong understanding of
    SEO, SEM, remarketing, and programmatic advertising
    .
  • Proficiency in
    Google Analytics, GA4, Tag Manager, and other attribution tools
    .
  • Excellent
    analytical skills
    with the ability to translate data into actionable insights.
  • Strong
    communication and collaboration skills
    to work with cross-functional teams.
  • Certification(s) in Google Ads / Meta Ads / Analytics preferred.

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