Performance Marketing Specialist – Meta

2 weeks ago


Mumbai Metropolitan Region, India WildShip Enterprises Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Company: Wildship Enterprises (Parent Company of Svastika)

Location:Mumbai-Vikhroli

Department: Marketing

Type: Full-time

At Wildship Enterprises—parent company of Svastika, a brand renowned for blending aesthetics with cultural and spiritual essence—we are on the lookout for a passionate and results-driven Performance Marketing Specialist – Meta & Google Ads to join our vibrant team.

As the Performance Marketing Specialist, you will play a pivotal role in shaping our digital advertising strategies across Meta and Google platforms, driving customer acquisition, and fueling revenue growth. This role demands creativity, strategic thinking, and strong technical know-how to optimize campaigns and unlock new growth opportunities.

Key Responsibilities

Campaign Strategy
Develop and execute high-performing Meta and Google Ads campaigns to drive quality traffic and maximize conversions.

Performance Analysis
Monitor campaign performance across both platforms, analyze key metrics, and implement optimization strategies.

Creative Collaboration
Work with the content and creative teams to develop compelling ad creatives, copy, and landing pages.

A/B Testing
Design and run experiments to test variables such as headlines, CTAs, and audience segments to boost performance.

Budget Management
Strategically allocate budgets across channels to ensure maximum ROI and achievement of business objectives.

Audience Targeting
Use advanced targeting options (custom audiences, lookalikes, keyword strategies, etc.) to ensure campaigns reach the right audience.

Industry Trends
Stay updated with the latest trends, platform updates, and best practices across Meta and Google advertising ecosystems.

Reporting
Create comprehensive performance reports with actionable insights and data-driven recommendations.

Experience
Qualifications and Skills

Proven expertise in managing and optimizing both Meta Ads and Google Ads campaigns.

Analytical Skills
Strong grasp of KPIs and analytics tools to derive insights and guide strategy.

Creativity
Ability to conceptualize and collaborate on engaging ad creatives and landing page optimizations.

Technical Knowledge
Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Pixel, and conversion tracking tools.

Project Management
Ability to handle multiple campaigns with excellent time and resource management.

Adaptability
Thrive in a dynamic environment with frequent platform updates and new opportunities.

Why Join Us?

At Wildship Enterprises, we're more than just a workplace—we're a community of innovators who believe in making a difference. As the parent company of Svastika, a brand that combines aesthetic finesse with cultural and spiritual significance, we offer an inspiring environment where creativity and strategy meet.

By joining our team, you'll have the opportunity to:

Work on impactful campaigns that shape our brand's legacy.

Collaborate with a passionate, forward-thinking team.

Explore endless growth opportunities in a fast-evolving market.

Apply now to become an integral part of the Wildship Enterprises journey

Skills: google ads,a/b testing,strategy,performance marketing,metaads,budget management,analytics,ecommerce,audience targeting



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