Senior Marketing Manager_ Performance Marketing

3 days ago


Mumbai Metropolitan Region, India Talasha Full time ₹ 18,00,000 - ₹ 22,00,000 per year

Talasha has been mandated to hire a
Senior Marketing Manager- Performance Marketing (Amazon Advertising)
for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children

Responsibilities -

  • Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
  • Deliver the ROI/ROAS targets & own the performance marketing P&L
  • Lead the team in executing & optimising the amazon PPC campaigns
  • Create automated dashboards for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etc
  • Optimise conversions studying relevant search terms using tools like helium and targeting relevant audiences
  • Partner with the Amazon to create competitive Joint Business Plans, DSPs, etc
  • Study competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trends
  • Collaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experience

Good to have -

  • At Least 3 years experience in amazon advertising (AMS)
  • Experience in owning the amazon marketing P&L
  • Experience in baby category preferred

CTC - Upto Rs.18-22 Lakhs (Based on last drawn)

Location - Dadar, Mumbai



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