Senior Marketing Manager_ Performance Marketing
3 days ago
Talasha has been mandated to hire a
Senior Marketing Manager- Performance Marketing (Amazon Advertising)
for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children
Responsibilities -
- Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
- Deliver the ROI/ROAS targets & own the performance marketing P&L
- Lead the team in executing & optimising the amazon PPC campaigns
- Create automated dashboards for periodic reporting on amazon sales & spends. Optimise the amazon advertising metrics on a regular basis including conversion rates, bid strategies, impression shares, etc
- Optimise conversions studying relevant search terms using tools like helium and targeting relevant audiences
- Partner with the Amazon to create competitive Joint Business Plans, DSPs, etc
- Study competitor strategy & marketing benchmarks, conduct market research for new product ideas & category trends
- Collaborate cross-functionally with inventory planners, brand marketers, supply chain etc to improve customer experience
Good to have -
- At Least 3 years experience in amazon advertising (AMS)
- Experience in owning the amazon marketing P&L
- Experience in baby category preferred
CTC - Upto Rs.18-22 Lakhs (Based on last drawn)
Location - Dadar, Mumbai
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