Senior Performance Marketing Specialist

3 hours ago

Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.

Rafiki has worked with 100+ brands both locally and internationally.

This position is primarily focused on paid search and display ads on Google and varied social media advertising platforms including Meta, Instagram and LinkedIn. Campaigns will also include retargeting and video ads. This position provides a balance of strategy, budget allocation, client communication, and hands-on research, implementation, optimisation, and reporting on campaigns.

The essential functions of this position include the following:

  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Be able to communicate effectively with clients
  • Be able to lead a team and set up SOPS to drive success
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
  • Management of ad budgets, text ad creative, and keyword research
  • Perform digital advertising audits
  • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
  • Ability to communicate professionally on client calls and via email
  • Actively collaborate with Rafiki account managers to align digital advertising campaigns with other ongoing initiatives
  • Must be a team player that is also comfortable working independently
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
  • Have a passion for data-driven decision making

The skills/qualifications we are looking for:

  • Minimum of 2 years of Facebook Ads & Google Ads account management experience required
  • Minimum of 2 years of Digital Agency experience required
  • Google Ads Certification required
  • Google Analytics experience a plus
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Please submit the following:

  • Résumé
  • Cover Letter

  • Performance marketing specialist

    2 days ago

    Mumbai, Maharashtra, India MYNDTEL Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    PERFORMANCE MARKETING SPECIALISTLOCATION- MUMBAI3-4YRS OF EXPRole DescriptionThis is a full-time on-site role for a Performance Marketing Specialist . The Performance Marketing Specialist will be responsible for developing and executing marketing strategies to increase sales and customer engagement. The role involves conducting market research, analyzing...

  • Senior Performance Marketing Specialist

    7 days ago

    Mumbai, Maharashtra, India Lorien Finance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Senior Performance Marketing SpecialistLocation: MumbaiExperience: 5–7 yearsIndustry: Fintech / Edtech / AIType: Full-time | Immediate Joining PreferredAbout Lorien FinanceLorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility tools...

  • Senior Performance Marketing Executive

    7 days ago

    Mumbai, Maharashtra, India Nextmind Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We're hiring a Senior Performance Marketing Specialist with 2+ yrs experience in e-commerce & client servicing. Role includes managing paid ads, optimizing campaigns, analyzing data, ensuring ROI, and maintaining strong client relationships. Required Candidate profileE-commerce paid media experience is addonGoogle ads ,meta ads is mustGood Communication ...

  • Performance Marketing Specialist

    7 days ago

    Mumbai, Maharashtra, India Fly Bagna Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionFly Bagna is an innovative travel company dedicated to providing exceptional travel experiences. Specializing in cruises, air ticket reservations, land packages, and corporate tours, we aim to make travel accessible, affordable, and stress-free for everyone. Our team of experienced professionals is passionate about creating personalized...

  • Performance Marketing Specialist

    2 days ago

    Mumbai, Maharashtra, India Lucira Jewelry Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Join Us at Lucira Jewelry – Performance Marketing SpecialistAtLucira Jewelry, we're redefining luxury with innovation and elegance - and we're looking for aPerformance Marketing Specialistto help scale our growth acrossGoogle Ads & Meta Ads.What we're looking for: 2+ years of experience in Google & Meta Ads campaigns Strong grasp of PPC, ROAS & attribution...

  • Senior Manager Performance Marketing

    4 weeks ago

    Mumbai, Maharashtra, India upGrad Full time

    Job Title: Senior Manager Performance MarketingBU: Working ProfessionalLocation: Mumbai (Andheri- Marol)Experience Required: 7+ yearsShift: 5 days working | Mon-Fri | Work From OfficeRole Overview:We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track...

  • Senior Manager Performance Marketing

    3 weeks ago

    Mumbai, Maharashtra, India upGrad International Full time

    Job Title: Senior Manager Performance MarketingBU: Working ProfessionalLocation: Mumbai (Andheri- Marol)Experience Required: 7+ yearsShift: 5 days working | Mon-Fri | Work From OfficeRole Overview:We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track...

  • Manager - Performance Marketing (Daskalos)

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | Performance MarketingJob posted onSep 18, 2025Employee TypePermanentExperience range (Years)3 years - 8 yearsFunctional AreaMaster Team NameAbout Emeritus & DaskalosEmeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with...

  • Senior Manager Performance Marketing

    3 weeks ago

    Mumbai, Maharashtra, India upGrad International Full time

    Job Title: Senior Manager Performance Marketing BU: Working Professional Location: Mumbai (Andheri- Marol) Experience Required: 7+ years Shift: 5 days working | Mon-Fri | Work From Office Role Overview: We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate...

  • Performance Marketing Specialist

    7 days ago

    Mumbai, Maharashtra, India Apex Executive Education Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title:Performance Marketing SpecialistLocation:Mumbai (Jogeshwari/Andheri)Experience Required:Minimum 8 yearsIndustry Preference:Higher EdTech (Online Education – MBA & Graduation Programs)About the RoleWe are seeking an experiencedPerformance Marketing Specialistto lead and optimize our digital campaigns for Higher Education programs (MBA, Graduation,...