Performance Marketing Specialist

1 week ago

Mumbai, Maharashtra, India XpressEdu Full time ₹ 1,50,000 - ₹ 20,00,000 per year

Job Summary:

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize our digital marketing campaigns across multiple channels. You will play a key role in driving user acquisition, lead generation, and revenue growth through paid media, SEO/SEM, social advertising, and conversion optimization strategies.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, and other digital channels.
  • Conduct keyword research, audience segmentation, and A/B testing to improve ROI.
  • Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and adjust strategies accordingly.
  • Collaborate with content, design, and product teams to ensure campaign assets are aligned with brand and performance goals.
  • Manage and optimize landing pages to improve conversion rates.
  • Track, report, and present campaign insights to stakeholders with actionable recommendations.
  • Stay updated with the latest trends and best practices in digital marketing and performance advertising.
  • Manage budgets and forecast campaign spend and performance

Job Types: Full-time, Permanent

Pay: ₹150, ₹200,000.00 per month

Work Location: In person

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