Marketing Specialist- eCommerce D2C

2 weeks ago

Lower Parel Mumbai, India Aromatan Full time US$ 90,000 - US$ 1,20,000 per year

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4.

Key Responsibilities

Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads

Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing

Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys

Work closely with the creative team to develop compelling, conversion-focused ad assets

Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights

Requirements

2-3 years of performance marketing experience, preferably with D2C or eCommerce brands

Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads

Solid understanding of GA4, attribution models, and audience segmentation

Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization

Creative flair for testing ad copy, visuals, and landing pages.

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