Performance Marketer

2 weeks ago

Navi Mumbai, Maharashtra, India BROCUS IT SOLUTIONS PVT LTD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title-Performance Marketer/ PPC Specialist (WFO) Job Description: We are seeking a performance-driven Google AdWords Advertiser / PPC Specialist to create, manage, and optimize high-converting paid campaigns across Google Ads and other PPC platforms. You will be responsible for full-funnel campaign execution—from keyword research and audience targeting to bid optimization and performance analysis—aimed at achieving measurable business goals.

Roles and Responsibilities:


• Develop, launch, and manage PPC campaigns across Google Search, Display, YouTube, Shopping, Call-Only, and Performance Max.


• Conduct in-depth keyword research and competitive analysis to drive campaign relevance and efficiency.
• Write high-converting ad copy and collaborate with design teams to create engaging visual assets.


• Continuously monitor and optimize campaigns based on key performance metrics (CTR, CPC, CPA, ROAS).


• Implement and refine bidding strategies, budget allocations, and audience segmentation.


• Run A/B and multivariate tests on ad creatives, landing pages, and targeting strategies.
• Ensure accurate tracking and attribution using Google Analytics, Google Tag Manager, UTM parameters, and conversion pixels.


• Generate insightful reports and dashboards using tools such as Google Analytics and Google Looker Studio (Data Studio).


• Stay up-to-date with Google Ads algorithm changes, new features, and industry trends to implement innovative campaign strategies.


• Collaborate closely with the SEO, content, design, and marketing teams to ensure messaging alignment and cohesive customer journeys.


• Troubleshoot and resolve issues related to campaign tracking, ad disapprovals, or conversion discrepancies.

Qualifications:


• 2+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, YouTube).
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and conversion tracking setup.


• Experience with PPC automation tools, scripts, and budget pacing tools.


• Strong analytical skills with the ability to interpret performance data and translate insights into actions.


• Proficiency in Excel or Google Sheets for data manipulation and reporting.


• Excellent verbal and written communication skills.


• Ability to craft compelling ad copy and optimize landing pages to improve conversions.


• Google Ads Certification preferred.


• Agency experience will be a plus

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