Performance Marketing Team Lead

Job Description: Performance Marketing Manager – Team Lead

Company: iDigitalise

Location: India (Hybrid/On-site as applicable)

Department: Digital Marketing

Experience: 4–7+ years

Employment Type: Full-time

About iDigitalise

iDigitalise is a full-service digital marketing agency helping brands grow through data-driven marketing, creative strategy, and cutting-edge technologies. We work across global markets and multiple industries, offering services including Paid Ads, SEO, Lead Generation, Social Media, Content, Web Development, and Creative & Branding.

Role Overview

We are looking for an experienced Performance Marketing Manager – Team Lead who can lead our paid marketing team, manage multi-channel campaigns, drive ROI, and strategize high-impact performance campaigns for clients across industries.

The ideal candidate is analytical, team-oriented, data-obsessed, and able to manage both strategy and execution.

Key Responsibilities1. Strategy & Planning

• Develop ROI-driven performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other paid channels.
• Identify growth opportunities, optimize funnels, and create full-funnel marketing strategies for lead generation, e-commerce sales, and brand growth.
• Conduct market research, audience segmentation, competitor analysis, and forecast budget allocation.

2. Campaign Execution & Optimization

• Manage end-to-end campaign setup, optimization, tracking, and reporting.
• Optimize campaigns daily to achieve KPIs like CPL, ROAS, CAC, CTR, and conversions.
• Conduct A/B tests, improve ad creatives, landing pages, ad copies, and user paths.
• Monitor budgets and ensure maximum efficiency across accounts.

3. Team Leadership & Coordination

• Lead, mentor, and guide the performance marketing team (executives & specialists).
• Review team performance, train them on best practices, and ensure high-quality delivery.
• Work closely with creative, SEO, content, and development teams for integrated campaigns.

4. Analytics & Reporting

• Set up tracking using GA4, GTM, Conversion APIs, pixels, and server-side tracking.
• Create performance dashboards and analytic reports (weekly/monthly).
• Provide insights and data-based recommendations to clients and management.
• Ensure accurate tracking of conversions, events, attribution, and KPIs.

5. Client Management

• Attend client meetings, present campaign results, and define quarterly roadmaps.
• Maintain strong client relationships and ensure campaign expectations are met.
• Act as a strategic advisor for scaling client business through digital channels.

Required Skills & Qualifications

• 4–7+ years of experience in performance marketing (agency experience preferred).
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Hands-on experience with GA4, GTM, Conversion Tracking, Pixels, and Automation Tools.
• Strong analytical and problem-solving skills with data-first mindset.
• Experience in team management, leadership, and delegation.
• Ability to manage multiple clients simultaneously.
• Excellent communication and presentation skills.
• Knowledge of CRM, marketing automation, and remarketing funnels is a plus.
• Certifications in Google Ads, Meta Blueprint, HubSpot, etc. are preferred.

What You'll Get at iDigitalise

• Opportunity to work with national & international clients across industries.
• Growth-oriented environment with continuous learning.
• Young, energetic team culture with leadership exposure.
• Performance-based incentives and career advancement.

Job Type: Full-time

Pay: ₹70, ₹100,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Google and Meta : 4 years (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Willingness to travel:

• 100% (Required)

Expected Start Date: 01/12/2025