
Performance Marketing Specialist
1 day ago
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms
Conduct keyword research, audience analysis, and competitive intelligence to inform campaign strategies
Create compelling ad copy, design A/B tests, and collaborate with creative teams on visual assets
Monitor campaign performance metrics including ROAS, CPA, CTR, and conversion rates
Analyze data to identify optimization opportunities and implement performance improvements
Manage marketing budgets effectively to maximize ROI across all channels
Prepare detailed performance reports and present insights to stakeholders
Stay updated with platform changes, industry trends, and emerging marketing technologies
Collaborate with cross-functional teams including sales, product, and analytics
Required Qualifications
Bachelor's degree in Marketing, Business, or related field
4-6 years of hands-on experience in performance marketing or digital advertising
Proficiency in Google Ads, Facebook Business Manager, and Google Analytics
Strong analytical skills with experience in data interpretation and reporting
Knowledge of tracking and attribution tools (UTM parameters, pixel implementation)
Understanding of conversion optimization and landing page best practices Excellent written and verbal communication skills
Preferred Qualifications
Experience with marketing automation tools and CRM systems
Knowledge of programmatic advertising and DSP platforms
Familiarity with Excel/Google Sheets for data analysis
Apply Now: Send your CV to
WhatsApp:
Job Types: Full-time, Permanent
Pay: ₹1,000, ₹1,200,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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