
Senior Paid Media Marketing
21 hours ago
Job Title: Senior Business Analyst
Job Location: Chandivali, Mumbai
Experience:4+ years
Industry: Digital Marketing Agency
Company Name: Digimaze Marketing
Job Description:
· End to end management of performance marketing activity across Paid Social channels.
· Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.
· Develop test and learn initiatives across Paid Social.
· Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
· Work closely with the wider marketing team to optimise audience strategies.
· Ensure budget is spent across performance channels efficiently.
· Track and report on key performance indicators of media activity.
· Skills in search platforms including; Google AdWords, Bing Ads etc
· Understanding of social media advertising across major platforms (Facebook, Google, Twitter, Instagram)
· Website Analytics (mostly in Google Analytics)
· Keyword Research skills
· Experience working on a Performance Media (SEM and Social) strategy
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