Paid Media Executive

2 weeks ago

Mumbai, Maharashtra, India Universal Education Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Description

Universal Education is India's fastest-growing formal education enterprise, serving over 55,000 students across more than 50 institutions from KG to PG in Mumbai, Thane, Bengaluru, Nashik, Aurangabad, Trichy, and the UAE. With four decades of experience and a dedicated team of over 5,000 employees, Universal Education is committed to academic excellence and holistic development.

Role Description

This is a full-time on-site role for a Paid Media Executive located in Mumbai. The Paid Media Executive will be responsible for planning and executing media campaigns, managing social media marketing initiatives, and optimizing social media presence. Additionally, the role requires collaboration with team members to create compelling content and ensure effective communication strategies.

Key Responsibilities :

  • Plan, execute, and manage paid campaigns on Google, Facebook, Instagram, and other digital channels.
  • Monitor KPIs and optimize campaign performance to meet ROI and conversion goals.
  • Conduct keyword research, audience segmentation, and budget allocation.
  • Collaborate with content, design, and sales teams to align marketing goals.
  • Generate performance reports and suggest improvements based on data insights.
  • Stay updated on industry trends, platform changes, and best practices.

Qualifications

  • Media Planning and Communication skills
  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Proficient in Writing skills
  • Strong analytical and problem-solving skills
  • Excellent organizational and project management skills
  • Experience in the education sector is a plus
  • Bachelor's degree in Marketing, Communications, or a related field

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