Paid Media Manager

2 days ago

Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time ₹ 8,00,000 - ₹ 24,00,000 per year

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

KEY RESPONSIBILITIES:

STRATEGIC LEADERSHIP:

  • Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.
  • Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

CLIENT RELATIONSHIP MANAGEMENT:

  • Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.
  • Build and maintain strong client relationships through effective communication and strategic guidance.

TEAM MANAGEMENT:

  • Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.
  • Provide guidance on campaign strategy, optimization, and professional development.

CAMPAIGN PLANNING AND EXECUTION:

  • Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.
  • Utilize industry best practices and emerging trends to enhance campaign effectiveness.

BUDGET OVERSIGHT:

  • Manage and optimize advertising budgets, ensuring efficient allocation and maximum return on investment.
  • Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

DATA ANALYSIS AND INSIGHTS:

  • Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.
  • Translate data-driven insights into strategic recommendations for continuous improvement.

TRAINING AND MENTORSHIP:

  • Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.
  • Foster a collaborative learning environment within the team.

CLIENT PRESENTATIONS:

  • Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.
  • Collaborate with clients to understand their evolving needs and goals.

COLLABORATION WITH CROSS-FUNCTIONAL TEAMS:

  • Collaborate with other departments, including marketing, sales, and creative, to ensure cohesive and integrated strategies.
  • Facilitate communication and alignment between teams to drive overall business success.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Proven experience in a leadership role within the paid media advertising space.
  • In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.
  • Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.
  • Excellent communication, presentation, and interpersonal skills.

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