Paid Media Manager

4 days ago

Mumbai, Maharashtra, India ELEMT Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Paid Media Manager

We are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives.

Key Responsibilities

  • Strategic Planning:

Develop and execute paid media strategies that drive growth across all digital channels.
- Campaign Leadership:

Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms.
- Performance Optimization:

Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance.
- Audience Strategy:

Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments.
- Creative Direction:

Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences.
- Budget Management:

Own and optimize media budgets, ensuring efficient spend and maximum ROI.
- International Campaign Structuring:

Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies.
- Competitor Benchmarking:

Monitor competitor activity and industry trends to identify opportunities and refine strategies.
- Market Intelligence:

Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge.
- Reporting & Insights:

Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization.

Qualifications

  • Education:

Bachelor's degree in Marketing, Advertising, Business, or related field.
- Experience:

3–5 years in performance marketing or paid media management, with direct e-commerce campaign experience.
- Technical Skills:
- Hands-on expertise with Google Ads (Search, Display, Shopping)

.
- Strong proficiency in
Meta Ads Manager

and
Apple Search Ads (ASA)

.
- Experience with tracking setups (Pixel, Firebase, GTM).
- Familiarity with conversion rate optimization (CRO) and landing page best practices.

  • Certifications:

Google Ads and Meta Blueprint certifications preferred.

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