Paid Media Manager

1 day ago


Navi Mumbai, Maharashtra, India Fino Payments Bank Full time

Job Description:

We are seeking a results-driven Paid Media Executive to manage and execute our paid media strategies across multiple platforms including Google Ads, Facebook Ads, Youtube , Linkedin, and more. The ideal candidate will bring expertise in digital marketing with a focus on paid media, demonstrating a successful track record of optimizing campaigns and achieving excellent ROI.

Role & Responsibilities:

  • Plan and execute paid media strategies to drive conversion and branding across various platforms.
  • Track and evaluate campaign performance using data-driven insights to make informed decisions.
  • Conduct research and comprehensive competitor analysis to identify and target the right audience.
  • Manage and optimize budgets for paid media channels and corresponding results.
  • Establish and maintain partnerships with new affiliates, focusing on diverse conversion strategies and app marketing.
  • Optimize campaigns for enhanced reach and maximum ROI.
  • Develop and implement SEM, social media, LinkedIn Ads, and email.
  • Developing and implementing digital marketing, with a focus on paid media.

Qualifications:

  • Proficient in Google Ads, Meta ads, social media marketing, email marketing, and PPC.
  • Strong analytical skills with experience in Google Analytics/other analytics tools, MMP such as AppsFlyer and data-driven decision-making.
  • Experience in developing and implementing digital marketing, with a focus on paid media.
  • Experience in engagement platform such as Clevetap would be added advantage.
  • Excellent coordination skills to manage cross-functional teams including content writers, graphic designers, and developers.

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