Performance Marketing Specialist

3 days ago

Navi Mumbai, Maharashtra, India iDigitalise Consultancy Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role:

We are looking for a results-driven Paid Media Specialist who not only excels at planning, executing, and optimizing paid advertising campaigns across digital platforms but also understands how to run sales-focused campaigns that drive revenue and business growth. This role requires a unique balance of analytical skills, creative thinking, and sales-oriented strategy.

Key Responsibilities:

  • Plan, execute, and manage paid media campaigns across platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
  • Strategize and implement sales-driven campaigns focused on lead generation, conversions, and revenue growth.
  • Develop ad creatives, copy, and campaign structures aligned with sales objectives.
  • Optimize campaigns for CPL (Cost per Lead), ROI, and ROAS.
  • Monitor daily performance, analyze data, and prepare detailed reports on campaign effectiveness.
  • Collaborate with the sales team to ensure lead quality, nurturing, and conversion optimization.
  • Conduct A/B testing on creatives, landing pages, and funnels to improve sales outcomes.
  • Stay updated with industry trends, paid media tools, and best practices.

Requirements:

  • Proven experience (3–5 years) in managing paid media campaigns across multiple channels.
  • Strong understanding of sales funnels, lead generation, and performance marketing.
  • Hands-on experience with Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical skills with expertise in tools like Google Analytics, Tag Manager, Data Studio, etc.
  • Ability to create high-performing ad copy, creatives, and sales-driven campaign strategies.
  • Excellent communication and reporting skills.
  • Self-motivated, target-driven, and results-oriented mindset.

Job Type: Full-time

Pay: ₹25, ₹60,000.00 per month

Experience:

  • PPC Campaign Management: 2 years (Required)
  • E-Commerce: 2 years (Required)
  • Digital marketing: 2 years (Required)

Location:

  • Mumbai, Maharashtra (Required)

Work Location: In person

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