Performance Marketing Manager

7 days ago

Mumbai Metropolitan Region, India MINDTEL GLOBAL Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Primary Title: Performance Marketing Manager (Paid Media)

About The Opportunity
A revenue-driven marketing role within the B2B SaaS / Cloud Communications & Customer Experience sector. This on-site India position supports aggressive customer acquisition and growth goals by leading paid marketing across search, social, display and programmatic channels.

Role & Responsibilities

  • Plan, execute, and scale performance campaigns across Google Ads, Meta, LinkedIn, programmatic DSPs and other paid channels to meet CAC, CPA and ROAS targets.
  • Own full-funnel paid media strategy—audience segmentation, creative testing, landing page optimization, and bid management—driving measurable acquisition and pipeline growth.
  • Manage monthly budgets, pacing and forecasts; reallocate spend in real-time based on performance and business priorities.
  • Implement and maintain robust tracking (GA4, GTM, conversion tags, UTM standards) and lead-to-revenue attribution to quantify channel ROI and LTV.
  • Run structured A/B tests and CRO initiatives to improve conversion rates; collaborate with product, design and content to iterate on high-performing creatives and funnels.
  • Deliver weekly/monthly performance reports and actionable insights; present recommendations to senior marketing and revenue leaders to optimize growth levers.

Skills & Qualifications
Must-Have

  • 3+ years managing paid acquisition (search, social, programmatic) with demonstrable CAC/ROAS improvements.
  • Hands-on expertise with Google Ads, Meta Ads Manager and GA4; comfortable with GTM and server- or cloud-side tracking concepts.
  • Strong analytical skills: SQL or advanced Excel/Sheets for deep-dive analyses and cohort reporting.
  • Proven experience running A/B tests, conversion optimization and landing page experiments.
  • Data-driven mindset: experience with attribution models, incrementality testing and media mix optimization.

Preferred

  • Experience with programmatic DSPs (DV360/TradeDesk), LinkedIn Ads, and marketing automation platforms (HubSpot, Marketo) integrated to CRM.
  • Familiarity with dashboarding tools (Looker/Tableau) and managing on-site paid media teams or agency partners.

Benefits & Culture Highlights

  • Fast-paced, metrics-first marketing team with clear ownership and career growth paths.
  • Collaborative product & sales alignment—direct impact on pipeline and revenue.
  • On-site role in India with cross-functional exposure to analytics, product and customer success teams.

Location: On-site (India). Ready to lead paid growth and drive measurable acquisition impact? Apply to join Mindtel's marketing team and own the paid media engine that fuels our next stage of scale.

Skills: revenue,marketing,customer,paid media,gtm,cac

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