Performance Marketing Manager

About World2Door
World2Door is a cross-border eCommerce platform based in the UAE that connects retailers and brands with global customers across all the countries of the world. Our mission is to make global shopping seamless, where customers can discover
brands and hidden gems
across categories like Furniture, Electronics, Lifestyle, and more, and have them delivered right to their doorsteps through our integrated logistics arm anywhere in the world.

We are a growing startup and are looking for a data-driven, creative, and analytical
Performance Marketing Manager
to scale our customer acquisition, retention, and brand visibility across international markets.

Role Overview
As the Performance Marketing Manager at World2Door, you will be responsible for planning, executing, optimizing, and analyzing all paid marketing initiatives across digital channels with a goal to get orders and sell products. You will oversee
social media advertising, search engine marketing, and digital media buying
, ensuring every campaign is ROI-focused, insight-driven, and creatively sharp.

This role is perfect for someone who thrives on numbers, loves optimizing funnels, and can bridge data and creativity to drive measurable business growth.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, Instagram, TikTok, YouTube, Display Networks and other Digital media buying channels.
• Lead customer acquisition and remarketing strategies across multiple geographies (UAE, India, GCC, Europe, etc.).
• Effectively and carefully manage performance budgets, ensuring optimal cost-per-acquisition and ROI.
• Analytics, Measurement & Optimization
• Build, monitor, and refine performance dashboards using tools like Google Analytics, Tag Manager, Data Studio, and Meta Business Suite.
• Set up robust tracking systems across user journeys (from ad click to checkout).
• Conduct deep-dive performance analysis to understand audience behavior, funnel drop-offs, and conversion bottlenecks.
• Generate intelligent, data-driven reports and provide actionable insights for continuous optimization.
• Creative Strategy & Collaboration
• Collaborate closely with the Creative and Content team to guide ad copies, visuals, and storytelling based on performance data and audience insights.
• A/B test creatives, CTAs, and messaging to identify high-performing content.
• Ensure all ad campaigns align with the brand tone, aesthetics, and messaging consistency.
• Media Buying & Marketplace Growth
• Handle digital media buying (Google Display, Meta Audience Network, programmatic ads, etc.) efficiently and negotiate for better rates when applicable.
• Deeply understand Ecommerce marketplace advertising models (e.g., Amazon Ads, Noon, etc.) to apply performance learnings to World2Door's own platform.
• Cross-Functional Collaboration
• Work with product, design, logistics, and marketplace teams to align campaigns with sales goals and category promotions.
• Develop customer segmentation frameworks to personalize campaigns and improve ROAS.

Key Skills & Experience

• 4 to 7 years of hands-on experience in Performance Marketing / Digital Media Buying (Ecommerce experience preferred).
• Proven track record managing paid budgets across multiple platforms with measurable success.
• Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and Google Analytics 4 (GA4), Ad Audience Tracking, Events Tracking, Other Social Media Ad Platforms, Media Buying Platforms & Strategies.
• Strong command over data visualization tools and campaign tracking systems.
• Excellent understanding of conversion rate optimization (CRO), landing page performance, and user funnel analytics.
• Analytical mindset with proficiency in Excel/Sheets for campaign tracking and reporting.
• Creative thinker who can guide design and content teams with performance insights.
• Strong communication, presentation, and project management skills.

Preferred Qualifications

• Prior experience in a fast-scaling eCommerce or marketplace startup.
• Familiarity with tools like Looker Studio, Hotjar, SEMrush, HubSpot, or Mixpanel.
• Experience with cross-border campaigns and multilingual targeting will be an added advantage.

Why Join World2Door?

• Work on a global eCommerce platform bridging UAE brands with international audiences.
• Be part of a data-first, innovation-driven culture where performance is celebrated.
• Opportunity to shape marketing strategy across multiple countries.
• Competitive compensation, creative autonomy, and a growing international team.

Skills: media buying,tiktok marketing,digital advertising,instagram marketing,google adwords,google ad planner,analytics,facebook ads manager,ecommerce,google analytics,google adsense,digital media buying,performance marketing