Brand Lead

1 week ago

Bengaluru, Karnataka, India Third Wave Coffee Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:As the Brand Lead, you will own and drive the end-to-end brand strategy for Third Wave Coffee. You will ensure consistent brand positioning across all customer touchpoints, lead high-impact marketing campaigns, and build emotional connections with our growing community of coffee lovers. Key Responsibilities:

  • Brand Strategy & Positioningo Define and evolve the brand's positioning in line with the company's mission, values, and target audience.o Develop annual and quarterly brand plans with clearly defined objectives, strategies, and success metrics.
  • Campaign Managemento Lead the conceptualization, planning, and execution of 360° marketing campaigns (digital, ATL, BTL, in-store).

o Collaborate with creative, media, and PR agencies to deliver impactful storytelling.

  • Content & Communicationo Oversee brand tone, visual identity, and messaging across platforms (social media, website, packaging, etc.).

o Ensure alignment across all internal and external communications.

  • Consumer Insights & Brand Healtho Leverage market and consumer insights to refine brand strategies.o Monitor brand performance and health metrics using data tools and customer feedback.
  • Cross-functional Leadershipo Collaborate with product, retail, design, and operations teams to create unified brand experiences.o

Be the brand custodian across store formats, merchandise, digital presence, and partnerships.

  • Influencer, PR & Community Buildingo Build and nurture brand ambassadors, influencer networks, and media relationships.o Drive initiatives that grow the Third Wave Coffee community both online and offline.

Requirements:

  • 9 years of experience in brand marketing or brand management, preferably in FMCG, F&B, or lifestyle brands.
  • Proven success in building and scaling consumer brands in India.
  • Strong creative sensibility and understanding of youth-centric, digital-first communication.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Analytical and data-driven decision-making abilities.

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