Lead Brand Strategist
6 days ago
As a Brand Manager, you will lead the development and execution of branding strategies for various projects. This involves creating and implementing brand positioning strategies, working closely with creative teams to ensure all communication aligns with brand guidelines, overseeing marketing collateral creation, and ensuring consistent brand communication across all platforms.
You will be responsible for managing project-wise branding from naming to launch campaigns, monitoring market trends and competitors to keep branding strategies relevant and differentiated, and supporting the sales and marketing team with branding inputs for lead generation and customer engagement.
To succeed in this role, you will need strong creative thinking and attention to detail, excellent communication and interpersonal skills, ability to brief and guide creative/design teams effectively, and good understanding of digital platforms and content strategies.
Key Responsibilities:
- Develop and implement brand positioning strategies
- Work closely with creative teams
- Oversee marketing collateral creation
- Ensure consistent brand communication
- Manage project-wise branding
- Monitor market trends and competitors
- Support sales and marketing team
Requirements:
- Strong creative thinking and attention to detail
- Excellent communication and interpersonal skills
- Ability to brief and guide creative/design teams
- Good understanding of digital platforms and content strategies
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