Brand Lead

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the centre of their strategy. With a proven track record of supporting over 220 startups, we specialise in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°.

About our Client:

Our client is creating a modern hospitality brand focused on young, design-conscious travelers. These are social, experience-led hostels built to resonate with the next generation. Backed by a leading VC, they are expanding aggressively — scaling from 30 to 100 properties and targeting a 5x revenue growth in the next two years. Their vision is to define and lead this emerging space within India's travel industry.

Role Summary:

We're looking for a hands-on
Brand Lead
to help build and maintain a consistent, compelling brand identity that speaks directly to the Gen Z / young travelers.

This isn't just a strategy role — we need a doer who can write a caption, attend a photoshoot, coordinate with creators, and own the entire brand experience, both online and offline.

As the Brand Lead, you will be the custodian of the brand's identity — ensuring consistency and impact across every touchpoint, from digital channels to on-ground experiences.

Your mission will be to unify all brand expressions under one coherent and compelling brand proposition that resonates deeply with our Gen Z / young audience.

Key Responsibilities:

Own Brand Identity & Expression

• Define and maintain brand guidelines including tone, visual direction, and messaging.
• Ensure consistency across all customer-facing touchpoints — website, social, email, packaging, in-property assets.

Drive Content Strategy & Execution

• Lead content creation across website, social media, and campaigns with a strong focus on organic reach.
• Plan and supervise brand photoshoots — briefing creatives, and on-site coordination.

Lead Influencer & Brand Collaborations

• Identify and manage influencer partnerships (paid/barter) that align with our values and aesthetic.
• Forge collaborations with youth-centric or travel/lifestyle brands to increase brand visibility.

Creative Oversight & Copywriting

• Review and contribute to copy, design, and video content — write when needed.
• Work closely with designers, writers, and content creators to bring ideas to life.

Audience Understanding & Market Trends

• Deeply understand the Young/Gen Z audience — their vocabulary, aesthetic preferences, behavior, and cultural trends.
• Stay ahead of digital, design, and content trends to keep the brand fresh and relevant.

What We're Looking For:

• 5–7 years of experience in brand marketing, content, or creative roles — preferably in youth/lifestyle, D2C, hospitality, or content-heavy brands.
• Proven ability to
  create
  and
  execute
  , not just strategize — you're hands-on and thrive in a dynamic environment.
• Strong eye for design, aesthetics, and Gen Z cultural trends.
• Experience working with creators/influencers and brand partnerships (including barter).
• Excellent copywriting and communication skills; comfortable writing or editing content when needed.

Bonus Points If You:

• Have worked in a brand targeting young millennial audiences.
• Have experience in lifestyle, travel, or hospitality domains
• Love travel and understand the hostel/travel culture deeply.