Head of Digital Marketing

2 weeks ago

Bengaluru, Karnataka, India VLaunchU Full time ₹ 3,00,000 per year

Job Description – Head of Digital Marketing (Ed-Tech)


Location:
Bangalore (On-site, Full-Time)


Experience:
10–15+ Years (Ed-Tech Industry Only)


Budget:
Up to 30 LPA


Industry:
Education / E-Learning / Ed-Tech


Functional Area:
Marketing (Digital + ATL, BTL & TTL)


Category:
Digital & Brand Marketing

About the Role

We are seeking a
Head of Digital Marketing
with proven experience in
leading marketing functions within the Ed-Tech industry
. The ideal candidate will be a performance-driven marketing leader with expertise in
brand building, digital campaigns, and customer acquisition strategies
.

The role requires strong hands-on knowledge of
digital platforms, SEO/SEM, paid marketing, and brand strategy
, along with the ability to
lead large teams and manage cross-functional collaboration
.

Key Responsibilities

  • Develop and execute comprehensive
    360° marketing strategies
    (Digital, ATL, BTL, TTL).
  • Lead brand positioning, campaign management, and customer acquisition strategies.
  • Own and optimize marketing budgets across online and offline channels.
  • Drive
    performance marketing
    through SEO, SEM, paid media, affiliates, remarketing, and partnerships.
  • Manage
    web, CRM, and marketing automation tools
    (HubSpot, Salesforce, Zoho, etc.).
  • Collaborate with
    sales, product, and business leadership
    to maximize ROI.
  • Build strong customer personas and analytics-driven strategies for precise targeting.
  • Oversee
    creative, content, and communication
    consistency across all touchpoints.
  • Drive
    offline marketing initiatives
    including events, BTL activities, and community programs.
  • Lead, mentor, and inspire a high-performing marketing team.

Desired Candidate Profile

10+ years of
progressive marketing experience in Ed-Tech industry
(mandatory).

Current/previous role as
Head of Marketing / Sr. Digital Marketing Manager
in top Ed-Tech companies (e.g., BYJU'S, Unacademy, UpGrad, Simplilearn, Vedantu, Great Learning, etc.).

Proven success in
digital and performance marketing campaigns
delivering measurable ROI.

Hands-on expertise in
Google Ads, Analytics, SEO tools, social platforms, CRM & automation tools
.

Strong experience in
affiliate marketing, webinars, and BTL activations
.

Excellent leadership skills with the ability to manage large teams and cross-functional stakeholders.


Analytical mindset
with strong data-driven decision-making.

Excellent communication skills (verbal & written).

Educational background:
B.Tech / MBA
preferred; certifications in
Digital Marketing (Google, HubSpot, etc.)
are a plus.

Exposure to
global online learning/training businesses
will be an added advantage.

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