Head of Digital Marketing

1 day ago

Bengaluru, Karnataka, India Narayana Health Full time

Who We Are?

Narayana Health is one of India's largest and most trusted healthcare providers, with a growing international presence in the Cayman Islands (USA). With
21 hospitals
,
5 heart centres
, and
19 primary care facilities
, we serve over 2.6 million patients annually across 30+ medical specialties, driven by our mission to make high-quality healthcare affordable and accessible to all.

As we evolve into a digitally powered healthcare ecosystem, our growth is anchored around four key verticals — ATHMA (our in-house hospital information system), Medha (AI and analytics platform), Narayana Health Insurance, and Clinics & Outreach. Together, these initiatives are transforming how patients access, experience, and engage with healthcare across India and beyond.

About the Role:

The
Head of Digital Marketing
will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.

Location:
HSR Layout, Bangalore

Qualifications:
Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Experience:

  • 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
  • Healthcare background preferred. Experience managing digital transformation in large organizations is essential.

Key Deliverables:

1) Digital Strategy & Consumer Engagement

  • Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
  • Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
  • Develop and execute performance marketing strategies across paid, owned, and earned media.
  • Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.

2) Martech & Data-Driven Decision Making

  • Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
  • Optimize lead generation, customer segmentation, and personalized digital interactions.
  • Implement analytics frameworks to measure and improve digital campaign performance.

3) Innovation & Transformation Initiatives

  • Lead transformation projects such as shared services and ERM-driven admissions automation.
  • Drive AI/ML-powered personalization and predictive analytics for customer engagement.
  • Spearhead best practices in digital health engagement to position the organization as an industry leader.

4) Cross-Functional Collaboration

  • Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
  • Partner with L&D to upskill teams and build a digital-first culture.

Critical Skills for Success:

  • Ability to design and drive long-term digital roadmaps.
  • Proficiency in automation, CRM, and digital engagement.
  • Strong track record of delivering impactful digital initiatives on time and budget.
  • Quick to adapt to trends and continuously improve digital strategies.
  • Effective communicator with deep understanding of customer journeys and patient experience.

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