Head – Digital Marketing

Role Overview

The Head of Digital Marketing will lead the league's digital strategy, driving fan acquisition, engagement, and retention across online platforms. This role will design data-driven campaigns, build a vibrant digital community, and leverage emerging technologies to establish the league as a premier sports entertainment brand.

Key Responsibilities

Digital Strategy & Planning

• Develop and execute an end-to-end digital roadmap aligned with the league's brand and business goals.
• Identify trends, platforms, and technologies to enhance the league's online presence.
• Integrate digital initiatives with overall marketing, ticketing, merchandise, and sponsorship objectives.
• Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
• Owns and evolves the league's brand identity, voice, tone, and long-term positioning
• Leads strategy for integrated marketing campaigns that drive awareness, participation, and loyalty
• Oversees execution of content, fan engagement, events, and community outreach through the internal team and agency
• Interfaces with marketing agency on brand design, campaign execution, and content production
• Develops city-level and national marketing activations aligned to player and franchise storytelling
• Leads fan engagement and community-building programs (fan clubs, school outreach, contests, fantasy leagues, etc.)
• Designs and implements fan journeys and audience retention loops across digital, physical, and in-stadia experiences
• Tracks audience sentiment, competitor positioning, and regional culture to craft differentiated narratives
• Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
• Collaborates with Revenue, Ops, and Athlete Development to create immersive brand experiences
• Provides creative and strategic oversight to ensure agency alignment with brand and fan goals

Content & Social Media

• Build a robust content calendar across social platforms.
• Oversee production of multimedia content: videos, reels, stories, live streams, podcasts, and behind-the-scenes features.
• Partner with creative teams, players, influencers, and sponsors for impactful storytelling.

Fan Engagement & Community

• Design campaigns to grow and retain a passionate online basketball fan base.
• Drive fan conversations, UGC (user-generated content), polls, and live Q&A sessions.
• Implement gamification, fantasy leagues, or esports tie-ins to enhance digital experiences.

Performance Marketing & Growth

• Plan and optimize paid media campaigns (search, social, programmatic, OTT) for reach, engagement, and conversions.
• Use SEO, SEM, ASO (app store optimization), and email/SMS marketing to maximize visibility.
• Develop strategies for traffic acquisition, lead generation, and ticket/merchandise sales.

Analytics & Insights

• Set KPIs for digital initiatives (reach, engagement, CTR, ROI, etc.).
• Track and analyze data to inform content, targeting, and spend decisions.
• Conduct audience segmentation to deliver personalized experiences.

Technology & Innovation

• Evaluate and implement tools for social listening, analytics, and marketing automation.
• Explore AR/VR, Web3, and other cutting-edge solutions for immersive fan engagement.
• Oversee website and app development, ensuring seamless UX and mobile-first design.

Leadership & Collaboration

• Build, lead, and mentor a high-performing digital marketing team (social, content, analytics, paid media).
• Collaborate with brand, broadcasting, sponsorship, and operations teams to ensure integrated campaigns.
• Manage vendor/agency relationships to ensure top-quality outputs and ROI.

Key Requirements

• Bachelor's/Master's degree in Marketing, Digital Media, or related field.
• 8–12 years of progressive experience in digital marketing, ideally in
  sports, entertainment, OTT, or consumer brands
  .
• Expertise in social media strategy, paid media, SEO/SEM, and content marketing.
• Proficiency with analytics tools (Google Analytics, Sprinklr, Social Bakers, etc.).
• Strong understanding of sports fandom, online communities, and influencer ecosystems.
• Creative thinker with strong analytical and leadership skills.
• Ability to thrive in a start-up/fast-paced sports league environment.