Head - Digital Marketing

7 days ago

Bengaluru, Karnataka, India Gibs Business School Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About GIBS Group

GIBS Group is a leading institution committed to innovation in education, corporate training, and professional development. We are now looking for a visionary Head – Digital Marketing to strengthen our digital presence, build brand value, and drive growth through innovative digital strategies.

Role Overview

The Head – Digital Marketing will be responsible for leading the digital strategy across all platforms, managing campaigns, enhancing online visibility, and ensuring creative and impactful digital communication. The role requires both strategic expertise and hands-on execution to accelerate GIBS's digital transformation journey.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals.
  • Manage and optimize digital media channels including SEO, SEM, social media, email, and content marketing.
  • Lead the design, development, and enhancement of creative websites and ensure engaging user experience (UX/UI).
  • Drive brand visibility, lead generation, and engagement through innovative digital campaigns.
  • Oversee content creation — blogs, videos, campaigns, and digital assets to support brand building.
  • Track, analyze, and report performance metrics to improve ROI and effectiveness of digital initiatives.
  • Manage vendor partnerships, digital tools, and marketing automation platforms.
  • Stay updated with the latest digital marketing trends, tools, and technologies, ensuring GIBS remains ahead of the curve.
  • Build and lead a high-performing digital marketing team with a focus on creativity and execution.

Qualifications & Skills

  • Bachelor's/Master's degree in Marketing, Digital Marketing, Communications, or related field.
  • 8–12 years of experience in Digital Marketing with at least 3+ years in a leadership role.
  • Strong expertise in SEO, SEM, Google Ads, social media management, and analytics tools.
  • Proven track record in handling digital media campaigns and creative website development.
  • Ability to think strategically with strong creative and analytical skills.
  • Experience in education, training, or related sectors will be an added advantage.

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