Manager — Marketing

About Udhyam:

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual's potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.

Our Programs:

• Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted ~40,00,000 learners across 12 Indian states.

• Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already enabled an income uplift for close to 10000 entrepreneurs.

The goal for Udhyam is to build a thriving and supportive ecosystem, where every individual feels empowered to define their own path.

Full-time | Bangalore or Delhi - hybrid | Reports to: Director - Marketing

Why this role is exciting

Join Udhyam Shiksha at a moment of rapid product and curriculum evolution. You'll own the storytelling, clarity and creative energy that connects classroom practice to teacher motivation, product adoption and measurable impact — shaping how thousands of young learners and their teachers experience entrepreneurial learning. This role blends curriculum communication, impact storytelling, product launch & UX messaging, and high-impact brand campaigns. If you love crisp copy, visual-first narratives, data turned into human stories, and launching teacher-facing products that people actually use — this is for you.

You will be the voice and creative engine for Udhyam Shiksha's curriculum, teacher engagement, impact reporting, product launches (including our AI chatbot), and Central MarCom campaigns. You'll translate curriculum quality into teacher-facing nudges and stories, turn impact data into persuasive narratives and dashboards, and partner with Product to create humane, responsible UX copy and launch comms. You'll lead ideation through execution: scripts, short videos, social, print, WhatsApp kits, dashboards, case-study decks and the Annual Impact Report.

Key responsibilitiesCentral MarCom & Brand 

• Lead quarterly 360° marketing campaign concepting and execution to drive visibility and mission advocacy.

• Own content curation for the Central Annual Report; coordinate design & approvals.

• Conceptualize, produce and disseminate brand videos and video bank assets.

• Keep brand collaterals (brochures, fact sheets, media kits, video banks) updated and brand-compliant.

• Build and manage strategic brand partnerships and collaborations to amplify Udhyam's mission.

• Support communications for key central events (concept → content → delivery).

Curriculum & Teacher Engagement 

• Own communications for curriculum updates: coordinate with the agency to revise workbooks, manuals and trainer kits as curriculum evolves (messaging architecture / north-star integration).
  
  

• Develop the Curriculum Communication Lens SOP guiding module reviews (tone, readability, brand voice).

• Review all Grade 9 / 11 / 12 materials for tone, clarity and pedagogy-friendly language.

• Build a curriculum-aligned visual library (icons, reflection visuals, graphics).

• Design 10 high-quality teacher nudges (short videos, poster sets, reflection cards) for classroom practice.

• Produce a monthly Teacher Spotlight series (short video + social + internal comms).

• Create a teacher facilitation communication kit (visuals + tone guide) for the curriculum team.

• Produce a "Quality Doing" visual & story guide and document 20 strong classroom stories showcasing high-quality practice.
  
  

Monitoring & Evaluation — Impact Communications 

• Co-develop the Data → Story → Dissemination pipeline for program teams.

• Write the Impact Communication SOP with sample dashboards and visualization templates.

• Build & maintain a repository of key impact metrics and baseline visuals for Udhyam Shiksha.

• Design quarterly Impact Snapshot templates and launch visual posts that summarize data + story.

• Lead the Annual Impact Report content curation, narrative and design coordination.

• Curate State Impact Summary Decks for leadership and partners.

• Partner with product/ops on dashboard UX refreshes with a storytelling lens.
  
  

Product & UX Communications 

• Co-create the MarCom × Product Communication Playbook (tone, voice, messaging, visuals).

• Define UX writing & storytelling guidelines for the AI chatbot, teacher dashboards and mobile apps.

• Review product journeys for clarity and user empathy; design in-product nudges, walkthroughs and explainer videos.

• Co-lead launch campaigns for new tools (AI chatbot, dashboards): campaign concept → assets → adoption kits (print + WhatsApp).

• Craft the AI Bot Positioning Narrative — why our AI is responsible, human and inclusive — and prepare internal comms toolkits (FAQs, ethical guardrails).

• Support Product with AI validation materials (sample copy, user stories and testimonials).
  
  

Required experience & qualifications

• 6–8 years in marketing/communications (preferably 4+ years in education, EdTech, or NGO sector).

• Proven experience producing curriculum or teacher-facing content, product launch comms, and impact reports.

• Strong portfolio: written samples (long and short form), visual assets, videos, campaign case studies and at least two data-driven storytelling pieces (e.g., impact summaries, dashboards, report chapters).

• Degree in Communications / English / Journalism / Marketing / Design or equivalent.
  
  

Must Have Skills 

• Exceptional copywriting, story crafting, and editorial instincts

• Strong creative conceptualization, visual sense, ability to think out of the box and constantly challenge the status quo.

• Strong production management experience with design partners; Basic Canva experience would be an added advantage.

• Strong project management: brief creation, timelines, stakeholder management and quality checks.

• String people skills, comfortable with cross team collaboration

• Strong data presentation viz skills (PowerPoint, Google Sheets)

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