B2B Marketing Manager

14 hours ago

Bengaluru, Karnataka, India Koda Integrated Marketing Services Full time

B2B Marketing Manager

Location:
 Bangalore (On-site)

Experience:
 5+ years

Employment Type:
 Full-time

Note:
 This role is open only to candidates currently based in Bangalore 
with prior experience in a B2B marketing agency or SaaS company.

About Koda

Koda is a B2B marketing agency helping high-growth brands scale their business impact through data-driven strategy, creative storytelling, and digital performance marketing. We partner with SaaS companies, tech firms, and enterprise clients to craft full-funnel campaigns that generate real demand — not just clicks.

About the Role

We're looking for a 
B2B Marketing Manager
 who thrives at the intersection of 
strategy, creativity, and client success.
You'll lead marketing strategy and execution for a portfolio of B2B clients—owning everything from campaign planning to performance analysis. This role demands a strategic thinker who's equally comfortable rolling up their sleeves to execute and optimize.

If you've managed P&L or business growth mandates at an agency or SaaS company, and love driving measurable marketing impact, we'd love to talk.

Key ResponsibilitiesClient Strategy & Relationship Management

  • Serve as the strategic partner and primary point of contact for assigned clients.
  • Understand client business goals and translate them into actionable marketing plans.
  • Develop, present, and deliver integrated marketing strategies and performance reports.
  • Build strong, long-term client relationships through proactive communication, insights, and strategic recommendations.

New Business & Growth

  • Contribute to new client acquisition by developing pitch strategies and proposal decks.
  • Present to potential partners and drive demand generation campaigns for Koda's own growth.
  • Collaborate with leadership to identify new market opportunities and service offerings.

Campaign Planning & Execution

  • Plan, manage, and execute integrated B2B marketing campaigns across digital channels — including 
    Google Ads, LinkedIn, Meta, email, and content marketing.
  • Oversee SEO/SEM, performance marketing, marketing automation, and content initiatives.
  • Work closely with internal content, design, and analytics teams to ensure flawless delivery, on time and within budget.

Performance Analysis & Optimization

  • Track, analyze, and report on campaign performance using tools like 
    GA4, Google Ads, LinkedIn Campaign Manager
    , and 
    HubSpot.
  • Derive insights and recommendations to optimize campaigns for engagement, conversions, and ROI.
  • Stay current with industry trends, emerging tools, and B2B best practices.

Requirements

  • 5+ years
     of hands-on experience in 
    digital marketing/full stack marketing
    , preferably in a 
    B2B agency
     or 
    SaaS environment.
  • Strong understanding of 
    B2B demand generation
    , marketing funnels, and multi-channel campaigns.
  • Proven ability to manage client accounts and deliver measurable marketing outcomes.
  • Hands-on experience with 
    Google Ads, LinkedIn Ads, GA4, HubSpot,
     and CRM tools.
  • Excellent 
    communication, presentation, and stakeholder management
     skills.
  • Ability to manage 
    multiple clients and projects
     in a fast-paced, results-driven environment.

Why Join Koda

  • Work with dynamic B2B brands and industry-leading SaaS clients.
  • Be part of a growth-focused agency where your ideas directly impact client success.
  • Collaborative, creative, and transparent work culture.

To Apply:

Send your resume and 2–3 campaign samples or results you're proud of to

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