
B2B Offline Marketing Manager
2 days ago
1. B2B Marketing Strategy & Execution
- Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives.
- Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns.
- Conduct in-depth market and competitor analysisto identify emerging trends, customer needs, and untapped opportunities.
- Collaborate with the creative and content teamsto produce high-quality marketing materials tailored to the B2B audience.
2. Sales Strategy & Lead Generation
- Design and implement a robust salesstrategy targeting NEET coaching institutes, academic institutions, and school managements.
- Proactively identify potential clients through market research, networking, and cold outreach.
- Travel across various states to meet decision-makers, pitch ourservices/products, and close deals.
- Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion.
3. Client Relationship Management
- Build strong and trustworthy relationships with B2B clients to ensure long-term business growth.
- Act as a strategic advisor and main point of contactfor clients, offering timely support and addressing any concerns or queries.
- Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews.
- Gather and relay clientfeedback to internalteamsfor continuousimprovement.
4. Collaboration & Reporting
- Coordinate closely with internal teamsincluding product development,sales, and marketing to align objectives and ensure seamless execution.
- Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho.
- Analyze campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights.
Qualifications:
- Masters degree in marketing, Business Administration, or related discipline.
- Minimum 4+ years of experience in B2Bmarketing and sales with a demonstrable track record of success.
- Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools.
- Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns.
- Exceptional communication, negotiation, and relationship-building skills.
- Strong analytical mindset with the ability to interpret data and trends to inform business decisions.
- Capable of managing multiple projects and working under pressure in a fast-paced environment.
- Willingness to travel extensively as part of client acquisition and engagement.
CTC & Other Benefits Details:
- CTC of 13 LPA (10LPA Fixed + 3 PLA Performance incentive/SalesIncentive)
- Paid Annual Leaves
- Long vacation during new year
- Laptop and Phone Provided
- PF,Health Insurance, Team Lunches
- Greatjob satisfaction
- Immense learning &personal development
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