B2B Marketing Manager

Job Role: B2B Marketing Manager

Location: JP Nagar, Bangalore

Job Type: On site

Company Description:

Since 2018, Hello Mentor has been India's No. 1 NEET Counselling platform for UG & PG medical aspirants. Our 250+ experts have guided over 5 lakh+ students, & mentored 35K+ future doctors. Hello Mentor is also the home to India's largest Medical Expo with 10K+ annual attendees. We offer personalized mentorship & data-driven insights for a simplified NEET counselling journey.

Job Description:

1. B2B Marketing Strategy & Execution

• Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives.
• Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns.
• Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped opportunities.
• Collaborate with the creative and content teams to produce high-quality marketing materials tailored to the B2B audience.

2. Sales Strategy & Lead Generation

• Design and implement a robust sales strategy targeting NEET coaching institutes, academic institutions, and school managements.
• Proactively identify potential clients through market research, networking, and cold outreach.
• Travel across various states to meet decision-makers, pitch our services/products, and close deals.
• Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion.

3. Client Relationship Management

• Build strong and trustworthy relationships with B2B clients to ensure long-term business growth.
• Act as a strategic advisor and main point of contact for clients, offering timely support and addressing any concerns or queries.
• Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews.
• Gather and relay client feedback to internal teams for continuous improvement.

4. Collaboration & Reporting

• Coordinate closely with internal teams including product development, sales, and marketing to align objectives and ensure seamless execution.
• Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho.
• Analyze campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights.

Qualifications:

• Master's degree in marketing, Business Administration, or related discipline.
• Minimum 4+ years of experience in B2B marketing and sales with a demonstrable track record of success.
• Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools.
• Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns.
• Exceptional communication, negotiation, and relationship-building skills.
• Strong analytical mindset with the ability to interpret data and trends to inform business decisions.
• Capable of managing multiple projects and working under pressure in a fast-paced environment.
• Willingness to travel extensively as part of client acquisition and engagement.

CTC & Other Benefits Details:

• CTC Up to 10 LPA
• Paid Annual Leaves
• Long vacation during new year
• Laptop and Phone Provided
• PF, Health Insurance, Team Lunches
• Great job satisfaction
• Immense learning & personal development